Format shift will give more choice

The slogan “all the news that’s fit to print” used to be what newspapers lived by. Now, that could be replaced by ‘all the news that’s fit to print, access online, download, podcast….’ — the choice really has become endless.

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By  Peter Branton Published  December 17, 2006

|~|92commentbody.jpg|~|Rupert Murdoch warns of a “new generation” of media consumers.|~|The slogan “all the news that’s fit to print” used to be what newspapers lived by. Now, that could be replaced by ‘all the news that’s fit to print, access online, download, podcast….’ — the choice really has become endless. We’ve seen that phenomenon as much here in the Middle East as anywhere else, with the success of websites such as ITP.net, the online ‘sister’ to IT Weekly. Now we’re taking that one stage further. On our front page this issue, we announce that IT Weekly is shifting to an online format in the New Year, allowing you, our readers, to have better choice over how, when and where you access and read the content that we produce. The reason for this switch is simple: it is what our readers want. A news-hungry audience wants to get the best news and features as quickly as possible and we feel the best way to deliver that is by switching to an online format, allowing us to be published in a more timely fashion, and to reach our readership much more quickly. The key benefits of the new digital format will be that IT Weekly will be available to be read just hours after the last words have been written. Whether the readers are in Cairo or Dubai, IT Weekly subscribers will be able to read the very latest Middle East ICT news from that week. While the title will still have the same look and ‘feel’ of the print edition, it will be available to be read via a web browser, or to be printed off and read at the reader’s leisure. Digital publishing retains the look of traditional print publishing but adds the massive benefit of making the edition available to all readers in a much shorter space of time. The new digital edition of IT Weekly will also include a mixture of interactive words and images to provide a more informative mix of reporting, such as video interviews, links to web sites and interactive advertising. ITP is not alone in looking at online. We reported back in March how one of the most famous newspapermen of them all, one Rupert Murdoch, was aware of the changes in media patterns (See IT Weekly 18-24 March 2006). “A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it,” the Australian business tycoon said then, during an address in London. What he was warning his audience was that print will only survive if it finds a way to work with online. A message that ITP is embracing whole-heartedly, with IT Weekly online. Readers who want to get onboard with online can subscribe to the new digital edition of IT Weekly simply by clicking here. We’ll see you there! ||**||

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