Cisco's gamble

You’re a billion dollar manufacturer in need of a new distribution partner in the Middle East. So who do you appoint? How about a company that currently has no customer base, no visibility and no track record in the region. Sounds absurd? Not if you’re Cisco, which has done exactly that by signing an agreement with Comstor. But while it’s a curious step to take, it’s one that would be foolish to dismiss.

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