PWC Logistics rebranded as Agility

PWC Logistics has announced a major re-branding, with a new name and corporate logo unveiled at a Kuwait press conference.

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By  Robeel Haq Published  November 26, 2006

|~|new_agility2.jpg|~||~|It’s been a breakthrough year for PWC Logistics, which recently announced a major re-branding for the company, together with a brand new name and corporate logo. The revised name, Agility, marks a brand new chapter for the regional success story. It has now become a 20,000 employee company with over 450 offices in 100 countries. In addition, it is publicly traded with annual revenues of US$4.5 billion, offering a diverse portfolio of freight management and customised logistics solutions on a global basis. “We are very pleased with the new Agility name and branding,” says Tarek Sultan, chairman and managing director of Agility. “Although we have a new name, we are still well known for our rich heritage. With Agility, we have woven our capabilities into a single brand name with one goal - to provide the best, personal customer service possible.” The word Agility describes the culture of the organisation, according to Sultan. “It represents speed and dexterity in responding to customers’ needs,” he says. “The new icon is a dragon, which is a powerful metaphor, common across different cultures of the world. It symbolises wisdom, independence, heritage, empowerment, leadership, trade, strength and speed. The new brand name we sought had to be a perfect descriptor of our character and vision, which was an exceptional challenge, because we wanted to convey all of that with just one word.” The launch of the new Agility brand took place in November. This was the first phase of the plan to migrate from the PWC Logistics to Agility, which should be fully completed by 2008. “We truly believe our customers are our partners,” says Sultan. “We strive to understand their business needs, their competition and the metrics that are critical to their business. We then develop customised solutions incorporating our industry focused capabilities, and deliver with highly personal service.” As a global logistics players, Agility will continue to be a responsible corporate citizen with humanitarian relief and development services, community led initiatives, and its Humanitarian and Emergency Logistics Program (HELP). HELP is a pro-bono program designed to bring Agility’s expertise in expeditionary logistics in challenging environments to where it is most needed - global humanitarian disaster preparedness and response. The company will also continue working with various governments and emergency aid organisations around the world in 2007 to deliver critical materials. Its team of experts airlift or ship food, shelter and clothing wherever it may be needed on short notice. “While concentrating on our global customers, our global services and our global reach, we have not forgotten our local communities,” says Sultan. “Global presence brings social responsibilities and we take ours seriously.” ||**||

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