Highway plans not the end of the road for Jumeirah Village

When the Roads and Transport Authority announced plans to drive two new highways through the centre of Dubai, developer Nakheel was forced to completely revamp its Jumeirah Village project to accommodate the ‘East’ Road. But it may have been a blessing in disguise says Yousuf Kazim, general manager of the recently launched Jumeirah Park. And the queue outside Nakheel’s sales centre last week suggests he may be right.

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By  Sean Cronin Published  September 23, 2006

|~|138int200.gif|~||~|What is Jumeirah Park and how does it fit in with Nakheel’s other Jumeirah developments?

It is a villa community aimed at families, with integrated amenities. Our tagline for the development is ‘Come home to what matters’. We will have small and large three-bedroom villas as well as four- and five-bedroom villas. There will be a total of 2,000 properties and the area of the development is 370ha.

What is distinctive about this development?

The park is one of the main aspects. Each Nakheel project has a distinct feature. For example Jumeirah Islands has its water frontage and the main feature of Jumeirah Park will be the landscaping of the development. For the villas themselves, we really thought about how we could provide flexibility in terms of utilising the areas inside the villa, so we have included an open area that can be changed into a living, dining or family area. We have also included a lot of storage space.

Which firms have been involved with the design of the project?

We brought in three different consultants on the project.
EDSA was involved in the concept design and we have also worked with Al Khatib Cracknell, who has a very good name in the market, as well as our main consultant, which is Dar Al Handasah. So we had three different firms working on the landscape features and we will have lots of different species of plants within the development. We have three main villa types, Heritage, Legacy and Regional – each of them has different features – the buyer can choose between contemporary or classic design.

What factors have influenced the design?

We have tried to think about accessibility, safety and security. Environmental factors have also been very important so we carried out an environmental impact assessment and we have tried to incorporate water and energy-saving features within the design of the project.

Where will the irrigation water come from?

There will be a main sewage treatment plant for this and the other Jumeirah family projects, which will be located in Jumeirah Golf Estates. The treated water will be to international standards and fed into the project to irrigate the landscaped area.

What is the development value and how advanced is procurement?

It will be over five billion dirhams (US $1.4 billion), including all the infrastructure costs, but this is a very rough estimate. We are just about to finalise the contractors and all of the packages are at an advanced stage.

What impact did the parallel roads have on your original plans for the site?

Because of the two parallel roads we had to change the whole master plan and re-launch the project. The cancellation was very high – around 80% – so we located the remaining people in other Nakheel projects such as Jumeirah Village. But Dubai is under a lot of pressure in terms of traffic.

Initially it was thought that there would be one parallel road and then consideration was given to a second parallel road. In addition to the two parallel roads, there will also be another road connecting Sheikh Zayed Road and Emirates Road. These will improve access to the site and should help to avoid congestion around the development.

Did the queues that formed outside your office when the villas went on sale last week surprise you?

We are absolutely delighted with the opening day sales of Jumeirah Park in particular that many of the purchasers are end-users; our pre-launch research showed that there was strong demand for high-end villas with excellent amenities situated within a family friendly community, but we were overwhelmed by such exceptional levels of interest and the number of sales.||**||

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