Ramadan around the corner

With Ramadan nearly upon us hotels around the region are getting creative with their marketing initiatives with a deluge of special offers and events to celebrate the holy month.

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By  Sarah Gain Published  September 19, 2006

|~|ramadan-B.jpg|~||~|Some hotels in Dubai are predicting 90-100% occupancy until the start of Ramadan, with a number of last-minute conferences taking place before the onset of fasting and slower business activity. From September 23 onward, however, some creative marketing is essential if hotels hope to the traditional holy month slump. The city’s newcomer, the Arabian Park Hotel, is offering three packages this Ramadan, hoping to appeal to the broadest audience. The Stay and Dine package includes a meal for two each night at Wafi City for AED 475 (US $129) per room per night (PRPN), while the Stay and Relax package includes a back massage and an a day pass for the poolside facilities at the Pyramids Health & Leisure at the mall. Meanwhile the Stay and Play, for AED 575 ($157) PRPN, includes a round of golf for two people at the Arabian Ranches Golf Club. Also offering a range of activities, the JW Marriott Dubai is slashing the rate for its double rooms to AED 715 ($195) per night, including Ski Dubai day passes, a round of golf, an evening Desert Safari or a City Tour, as well as breakfast, airport transfers, beach transfers and beach club entrance. Meanwhile, at the Emirates Palace in Abu Dhabi, discount rates are also available throughout Ramadan, with UAE residents receiving a special price on the hotel’s Coral and Diamond rooms. And it’s not just the hotels that have special offers. The Amara day spa at the Park Hyatt Dubai has a Moonlight at Amara package on offer every Tuesday and Wednesday throughout Ramadan. Guests get a complimentary evening meal from the spa cuisine menu with every 90-minute massage or 90-minute facial, and use of the outdoor rain shower, fragranced steam room and gymnasium for just AED 495 ($135). Alternatively, Cleopatra’s Spa Detoxification therapy helps guests cleanse their systems in preparation for fasting, with a thalassotherapy wrap and a rejuvenating Elemis Skin Specific Facial, complete with two free Elemis Herbal Bath Synergy sachets to continue the detox process at home. With so much going on, maybe this year’s Ramadan won’t be quite so quiet after all. ||**||

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