Will the rotating towers bring more industry spin?

For those of you who like to while away your weekends by standing in the middle of your living room slowly turning around, the arrival of the world’s first rotating tower in Dubai will indeed be joyous news. For the few of you that don’t, it may not be worthy of such praise.

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By  Sean Cronin Published  July 29, 2006

|~||~||~|For those of you who like to while away your weekends by standing in the middle of your living room slowly turning around, the arrival of the world’s first rotating tower in Dubai will indeed be joyous news. For the few of you that don’t, it may not be worthy of such praise. The first of the rotating towers to have been unveiled this week will have five floors on the top that are capable of rotating independently. The owners of the apartments will be able to use a remote control to set the speed at which their apartments rotate — 360 degrees in three, six, 12 or 24 hours. As with many of the tower-based developments popping up around the region of late, the rotating towers seem to have been born from a desire to be different. But as anyone who has ever visited a revolving restaurant will know, the experience can soon become tedious, even if the view is great. And that’s just for lunch, not for life. In Dubai, where several hundred towers are at various stages of the design and construction process, it is becoming clear that developers and their architects feel the need to differentiate their projects from the pack through the addition of increasingly bizarre features. The rotating towers seem to represent the latest example of this trend, but the question must be whether punters really need to be hooked in this way to part with their cash? Perhaps they do, but a more compelling incentive to buy may be far less sexy. The huge number of towers under construction does create a need for developers to make their schemes stand out. Maybe a more profitable way of achieving that is through emphasising build quality and finishing. This could well become the key factor influencing the purchasing decisions of property investors in this market, and probably already is for those who want to live in their investments. The rotating towers sound like a nifty idea, but does the property sector really need any more spin just now?||**||

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