On the world’s centre stage, but only for a week

This week, the Middle East feels like anything but an advertising backwater making up just a couple of per cent of world spend. I’m sure it hasn’t escaped your attention that the International Advertising Association is in town. And a timetable that sees Dubai’s ruler Sheikh Mohammed, cabinet affairs minister Mohammed Al Gergawi, IAA world president Joseph Ghossoub and WPP boss Sir Martin Sorrell all speaking before 11am on the first day, suggests that you’re looking at A-list speakers.

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