We need good after sales support

A reader recently sent me a complaint about having bought a US $90,000 system from a vendor’s local distributor and said the local after-sales support was so bad, he had to ship the product out to the vendor to get a minor problem sorted out.

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By  Vijaya Cherian Published  March 1, 2006

|~||~||~|A lot of excitement has been created around this Cabsat. For one, this time, we have over 51 new exhibitors, we are told. Secondly, we hear that some vendors who were planning to launch their products at NAB might actually consider displaying some of them at Cabsat as well given that this market is now growing in significance. High definition will continue to be a buzz phrase at this show as will IT-based systems as more broadcasters in the region are now considering the functionality and cost benefits of taking an IT-based approach. Vendors have also increasingly found this region very attractive because of the huge sums of capital that are going into building new broadcast facilities or revamping old ones. What these manufacturers and companies now need to do is also train their local representatives to support their end users well. A reader recently sent me a complaint about having bought a US $90,000 system from a vendor’s local distributor and said the local after-sales support was so bad, he had to ship the product out to the vendor to get a minor problem sorted out. Some others have said that they completely bypass the local distributor and buy their product straight from the vendor. This, of course, reflects badly on the local distribution network. After sales support is going to be a big issue in this region and distributors need to get this right to have a strong foothold in the market. We hope more end users in the region will urge vendors to proactively discuss this issue with their regional distributors so that they know where they stand in terms of local after-sales support.||**||

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