Your starter for tens

So here we are at one of those many points of the year where half of adland disappears for a few days. Depending on religion, some will be celebrating Christmas today — in which case, as you won’t be looking at this until you’re back at your desk, I hope you had a good one — while others will be tied up in the more mundane realities of year end and preparing budgets for 2006.

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By  Tim Burrowes Published  December 25, 2005

Your starter for tens|~||~||~|So here we are at one of those many points of the year where half of adland disappears for a few days. Depending on religion, some will be celebrating Christmas today — in which case, as you won’t be looking at this until you’re back at your desk, I hope you had a good one — while others will be tied up in the more mundane realities of year end and preparing budgets for 2006. For some, you’ll be starting the year with a particular spring in your step. Today we reveal our shortlists for the first Campaign Awards. My back-of-an-envelope calculations suggest that Team Y&R is the most shortlisted, followed by JWT, Wunderman, Saatchi & Saatchi and Face to Face. Unsurprisingly, Dubai is best-represented, but I’m also delighted to see the likes of Beirut, Cairo, Riyadh, Bahrain and Jordan on the list too. The shortlisting process made for a fascinating day. Nearly 30 judges spent the day wading through more than 600 entries, including 200 or so in the print category alone. What impressed was just how seriously the judges took it. Quality was paramount and I’m delighted to say that I saw plenty of evidence of agendas and alliances being left outside. There was a real commitment to rooting out the best material. It has to be said that entrants did not always help themselves. One of the questions the industry asked itself in 2005 was why it has not done better in international awards. Part of the answer is that it’s not the work that is the problem, but how it is presented. Even quite large networks failed in the little things that can make a big difference — sending in unplayable DVDs or CDs, not including supporting material, not reading the entry criteria properly. There are one or two whose work deserved to be on the shortlist but may not have made it because they did not give our jurors the information they needed. But that’s part of the reason for doing the Campaign Awards – the best way of getting better at entering awards is by entering them. And the shortlists you see on the coming pages are still an excellent reflection of the great work that was done during 2005 — much of which deserves a far wider audience. I can’t wait until our awards night on 31 January when all will be revealed. And I also hope you enjoy the Campaign Annual. I intend it to become an, um, annual tradition. Here’s wishing you a great start to 2006.||**||

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