Etisalat brims with confidence at Gitex

The operator confirmed its full readiness to operate in a competitive environment, following the deregulation of the telecom sector by the UAE Federal Government last year.

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By  Tawanda Chihota Published  September 25, 2005

|~|Omran200.3.jpg|~|Omran says Etisalat has already been operating like a competitive operator.|~|The imposing size of Emirates Telecommunications Corporation’s (Etisalat) stand at this year’s Gitex is proportionate to its plans to cement its position as the leading telecoms provider in the UAE ahead of the entry of competition next year. The operator confirmed its full readiness to operate in a competitive environment, following the deregulation of the telecom sector by the UAE Federal Government last year. “The imminent launch of the second telecom operator in the UAE, we feel, will broaden the market and provide consumers with a richer user experience,” says Mohammed Hassan Omran, Etisalat CEO. “Since its inception, the corporation has been operating with a competitive mindset. The announcement of the deregulation of the telecom market last year, has been a catalyst for Etisalat to embark on a new phase of growth, which aimed at bringing the corporation closer to our customers, the engine of our growth,” adds Omran. Since market deregulation in April 2004, Etisalat has entered into a new strategic phase that has focused on three main areas - customers, shareholders and employees. The company is thus looking to use Gitex to communicate this message to the market and engage in conversations with all the stakeholders of its various businesses. Etisalat’s stand highlights the operator's full range of services and offers interactive booths in which visitors can be offered an insight into the technologies and developments the operator has underway. The Etisalat stand is divided into three distinct areas: 'Future', 'Consumer' and 'Corporate'. ||**|||~||~||~|New technologies are highlighted in the ‘Future’ section, while the 'Consumer' section is aimed at showcasing services for everyday individual users including Push to Talk, SMS over Fixed Lines, and online gaming. The ‘Corporate’ section focuses on how a good ICT infrastructure and range of services can enhance enterprise efficiency and include email on the move, IP-based Virtual Private Networks, as well as solutions for corporate network security and web hosting. The operator is also running a number of promotions during the event that are aimed at offering subscribers even greater value for money packages. One such promotion in the mobile sector will enable people wishing to subscribe for the prepaid Wasel service to pay only AED 99 (US$27) when they buy the SIM card at Etisalat's e-Shop, www.e4me.ae. The package of AED 99 includes home delivery and AED 10 worth of initial talk time and the offer runs for the duration of the Gitex. Etisalat has also announced a promotion for existing subscribers to convert to the 'Mubashir' 3G service. For the duration of Gitex, subscribers will be able to convert their SIM cards to a 3G card at no additional charge at any Etisalat Business Centre or by calling 125. Subscribers who sign up for the 'Mubashir' service will be able to enjoy making video calls for a month and be charged at the same rates as ordinary voice calls. ||**||

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