Insyst bolsters ERP offering with Crossroads

ICICI Infotech Services’ local subsidiary, Insyst Technologies, has expanded its Orion offering with the acquisition of Xmederies’ Crossroads application.

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By  Matthew Southwell Published  July 30, 2002

|~||~||~|ICICI Infotech Services’ local subsidiary, Insyst Technologies (MEA), has expanded its Orion offering with the acquisition of Xmederies’ Crossroads application. By integrating Crossroads with its enterprise resource planning (ERP) solution, Insyst has added supply chain management, customer relationship management (CRM) and e-business functionality to its existing product suite.

According to Hari Padmanabhan, president & CEO of Insyst Technologies (MEA), the company opted to purchase an enterprise relationship management application rather than develop one in house so it could get a full solution to market quicker.

“We were in the process of expanding Orion to be customer facing rather than dealing solely with internal transactions, but market demand was growing faster than we could develop it. So, we thought it would be faster to get to where we wanted to be by purchasing Crossroads,” he explains.

Although Crossroads is already compatible with Orion through a series of APIs — six customers in the region already run both apps in tandem — Insyst is working to fully integrate the two applications.

“There is only a small amount of overlap between the two products and it is pretty much limited to the transaction processing capabilities. For example, order acceptance is possible in both products over the Web. When we offer the complete solution we will ensure that the customer sees a seamless view,” says Padmanabhan.

In addition to stripping out the functional overlaps, Insyst has had to redesign the Crossroads graphical user interface (GUI) to ensure Orion’s look and feel is replicated in the integrated offering.

Former Xmederies CEO and Insyst’s new chief operating officer, Kalpesh Desai, confirms that this work has already been done and that it took only four days to complete. “Because Crossroads was available as an OEM product before, its GUI is easily customisable. Crossroads is now an inherent part of Orion so it has the same look and feel,” he says.

Desai explains that Xmederies was keen to sell Crossroads to a larger company in order to boost its market penetration. “We sold Crossroads to Insyst because we realised that we needed far bigger muscle, in terms of financial strength and infrastructure, to go and expand ourselves,” he says.

“[Although] the move provides continuity to all existing Xmederies’ customers and business partners, it provides a direct growth path… Now we will be able to expand our customer base beyond the 28 customers we currently have in the Middle East,” he adds.

The chief operating officer also believes that the integration of Crossroads into Orion will move the solution up market and take it into competition with the likes of Oracle, SAP and JD Edwards. In this arena, Desai believes Insyst can win through on its price/performance ratio.

“We can offer a far more cost effective solution compared to the big boys, [such as Oracle and SAP]. The price proposition at which Orion with Crossroads now comes in exceeds the ERP II price expectations of the market and delivers excellent features,” he says.||**||

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