Vertscape offers risk free web services

Vertscape is touting its web services — an integrated set of applications intended to constitute the information infrastructure of the extended enterprise — as it aims to help organisations of all sizes bypass the expense of initial IT investment and the pain of customisation.

  • E-Mail
By  Matthew Southwell Published  December 31, 2001

|~||~||~|Vertscape is touting its web services — an integrated set of applications intended to constitute the information infrastructure of the extended enterprise — as it aims to help organisations of all sizes bypass the expense of initial IT investment and the pain of customisation.

Designed to allow divergent applications communicate across the Internet, the company believes that the technology is particularly suited to the Middle East as it delivers increased flexibility and a faster return on investment (ROI). In addition, Sheikh Khaled Bin Zayed Al Nahyan, chairman, Vertscape, explains that because of the trend buying that characterises the region's IT purchasing decisions, web services offer a relatively risk free and cost effective way of web-enabling business.

"People in this market go and buy technology and they get burnt because they either buy the wrong technology or they buy more than they need. They are often ill advised and there are many companies that do not achieve return on investment," he says.

"We tell people that they do not have to worry about these things. They know that they have to automate their business and we provide this without them having to buy the whole solution. Once they are happy with that they can take the next stage — it is a piecemeal approach. At the same time, they do not have to worry about upgrades because it is a managed service," he adds.

Vertscape's web services are based on Microsoft's .NET platform and cover the bulk of Internet-based business functions, such as sell side commerce, sales, procurement, HR and workflow.

Meghna Rao, CEO, Vertscape, explains that the majority of the large technology companies operating today earn a large portion of their revenues from customising existing sales.

"Users require flexible, customisable solutions, but today's technologies do not allow this… [This] means that users generally have to go back to the vendor in order to complete the customisation, which costs a lot of money. However, with web services, customisation is cheaper because it is done by the end user using web interfaces on the fly," she says.

While still feeling its way in the market, Vertscape has already achieved some success. In addition to working with a number of Sheikh Khaled's companies, Vertscape has delivered a web services-based solution to satellite telephone seller Thuraya for its e-shop facilities across 99 different countries.

"Thuraya have the technology and the people, but they didn't want to be bothered with the whole gambit of buying and integrating technology. [Through Vertscape,] they were able to launch the solution immediately rather than spending six months developing their own," says Sheikh Khaled.

Although keen to play in the enterprise space, Rao explains that the solution is especially useful for small-to-medium sized businesses (SMBs), because "SMBs are not willing to pay for huge pieces of technology and the associated customisation costs."

While Vertscape and web services promise much, analysts at Meta Group believe that it will be some time before it becomes widespread. Meta's Daniel Sholler explains that web services technology and interfaces will not be a standard part of application integration or commonplace in many organisations until 2004/05.

Despite this time lag between the emergence of web services and its extensive implementation, Sholler backs up Vertscape's claims of widespread benefits. "Although it may be difficult for web services and related technologies to live up to their hype, web services technology will provide many benefits for corporate users in the short-to-medium term," he says.||**||

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code