Arabian Business / Accenture Web Index - July 2001 Report

The Web Index for July can probably best be summed up by the words ‘technical overhaul.’ Several Web sites did not submit figures because they had used the Summer slowdown as an opportunity to overhaul their Web sites and servers.

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By  Peter Conmy Published  August 28, 2001

This month's results|~||~||~|Click here to view the Arabian Business/Accenture Web Index for July 2001"

The Web Index for July can probably best be summed up by the words ‘technical overhaul.’ Several Web sites did not submit figures because they had used the Summer slowdown as an opportunity to overhaul their Web sites and servers.

The most notable absentee was Maktoob.com, which topped the Index in the number of page impressions last month. That allowed its two closest followers to make their mark.

Arabia.com, which was a hair’s width behind Maktoob last time, was number one in the all important verified chart. Ajeeb, which was run off its feet with a technical overhaul of its own, turned in a higher number of figures right on deadline.

Unfortunately, the figures could not be verified, hence the separate box for it and Libanis. The lower number of submissions overall also meant that we only published verified results.

Maktoob.com’s technical manager, Hussam Khoury, offered the following explanation for his site’s absence from the Index this month: “Due to a major migration of our existing servers and the addition of new servers due to a large increase in traffic in the month of July, we are unable to provide you with data for that month. We should resume normal reporting for the month of August.”

Fair enough, we guess. If you’re going to upgrade systems to cope with traffic increases, the quiet months of July and August would seem by far the best time to do it. We hope that normal service resumes next month.

Even though this was a slow period, Arabian Business is still delighted to welcome some old faces back into the Index. Libanis.com made a welcome return with an impressive 12,703,537 impressions. Islam.com also returned to the Index with a very healthy 531,607 impressions.
||**||Visits versus Impressions|~||~||~|Several people have pointed out to us that the Index might look very different if Arabian Business was to rank visitor numbers, rather than impressions. We always welcome feedback from our readers and consider this as a serious suggestion. There’s a case for arguing that the number of people visiting a site is more revealing than the number of impressions made. As we know, counting impressions is an inexact science.

We’ll be considering this proposal and may look at moving to a format where impressions and visitor numbers are ranked in separate tables. As the region’s online industry matures, Arabian Business wants to ensure that the Web Index develops with it.

The Web Index has also been attracting an increasing amount of attention from readers, proving that it is a valuable resource in our data-starved region. A growing number of those enquiries are being made by potential advertisers. Let’s hope that interest starts turning into real advertising dollars being spent online.

Click here to view the Arabian Business/Accenture Web Index for July 2001"
||**||Web Index: Glossary of terms|~||~||~|Ranking in category by page views: Web sites are ranked according to the total number of page views reported in the sample period.

URL: Internet address of the Web site.

Site description: Web site owners have submitted their own descriptions. These have been edited by Arabian Business.com due to space constraints.

Site category: Categories have been formed by Arabian Business.com for the purpose of comparing Web sites in a like-with-like environment.

Total number of visits in period: The cummulative total of visits to a site in the specified period. A person visiting more than once in the sample period will be counted every time that person visits. Visitors to a site for a prolonged period, i.e. opens a Web site and leaves that site open on his machine all day, can count as several visitor sessions in that day. Web tracking software can effectively call a visitor session closed if it remains inactive for a predefined period.

Average duration of visitor session in period: The time taken between entering a site and leaving a site.

No. of new visitors in period: A count of visitors who have not at any time been logged by the Web tracking software.

No. of unique visitors per month: Unique visitors are counted using the visitor's IP address, domain name, or cookie.

No. of page impressions in period: A count of hits to pages defined as documents or forms by the Web tracking software. In most, but not all cases, a cick to a new page within a Web site will count as a single additional page impression. The supporting graphics on pages are not counted.

Sample period: The dates during which the log data was generated.

Verified by: Note of whether the visitor data has been checked by Arabian Business.com and Accenture or whether the site owner has supplied data without independent verification.

Click here to view the Arabian Business/Accenture Web Index for July 2001"||**||

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