Arabian Business / Accenture Web Index - March 2001 Report

Times are changing and as Arabian Business has encouraged companies to submit verified results, so we have started to represent the responses in these revised Web index pages. A good number of companies have ‘turned to the verified side’ this month, including bayt, tashafi, skill-link, vCanvas, uaebusinessdirectory, tejari and nawal dotcoms.

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By  Charlotte McDonald Published  May 9, 2001

This month's results|~||~||~|Click here to view the Arabian Business/Accenture Web Index for March 2001"

Times are changing and as Arabian Business has encouraged companies to submit verified results, so we have started to represent the responses in these revised Web index pages. A good number of companies have ‘turned to the verified side’ this month, including bayt, tashafi, skill-link, vCanvas, uaebusinessdirectory, tejari and nawal dotcoms.

But as soon as the worm turns, new concepts are born. Business.com now wishes to see more evidence of unique visitors, the numbers that companies are reluctant to submit, or those that are just plain hard to locate. These numbers, along with number of visitors to a site and the length of stay, are clearly more meaningful as they are the most directly comparable.

They are also less likely to be subjected to unintentional distortion (see last month’s feature), more useful for advertisers and further, easiest to spot when distorted. Demanding, maybe, but we feel that the sharper the evidence, the clearer the picture. With that in mind, next month might well see a different form of ranking and, indeed, the scrapping of the numbers of new visitors.

||**||Changes needed|~||~||~|However, Rohit Misra at Euro RSCG sees the picture slightly differently. He believes that even though Web sites have improved in giving him more useful information when planning online campaigns for clients, he still thinks that there’s still a considerable amount of quantitative and qualitative information lacking.

"There are at least some Web sites that are advanced in creating the information you require," said Misra. "But we try to focus their traffic in terms of the target audiences that we’re trying to reach - if they are giving us overall page views and unique visitors then those figures are fairly meaningless," he added.

Misra is adamant that the collection of ‘useful’ information becomes a fairly complex task because companies have to have fairly sophisticated system or very strict people to be able to process and fragment the information and calculate it accordingly.

For the time being though, Business.com will concentrate on those figures we can collate.

And, at last, a result from arabia.com, the portal which has shot straight in at number one in the publisher’s own data ratings. We are very pleased to have them on board. At the moment, they are rated some 6 million impressions ahead of maktoob.

However, maktoob says that its figures are underestimated, as they are due to incorporate another two of its sites into its grand total. On a similar note, tejari feel that its figures are also not a true picture. The tracking system it uses, does not include numbers tracked by its Calafornian data host.

A couple of unusual data this month are seen in the page impressions of both cyberworldme.com and netcom-me.com. Both feature numbers that fall less than their respective visitor numbers. This is technically impossible, as each visitor equals one page impression, let alone the impressions each visitor makes after that!

Marine52.com could not provide us with visitor data this month due to it undergoing complete re-engineering of its portal. The good news from that is that more modules have been and will be launched during this coming month. Plus they now get ranked for the first time with the submission of its impressions figures.

The Web Index is continuing to grow and evolve and we welcome your feedback. Site owners wanting to participate in the Index should visit www.itp.net/webindex.

If you simply want to comment, on the Index, e-mail charlotte.mcdonald@itp.net.

Click here to view the Arabian Business/Accenture Web Index for March 2001"
||**||Web Index: Glossary of Terms|~||~||~|Ranking in category by page views: Web sites are ranked according to the total number of page views reported in the sample period.

URL: Internet address of the Web site.

Site description: Web site owners have submitted their own descriptions. These have been edited by Arabian Business due to space constraints.

Site category: Categories have been formed by Arabian Business.com for the purpose of comparing Web sites in a like-with-like environment.

Total number of visits in period: The cummulative total of visits to a site in the specified period. A person visiting more than once in the sample period will be counted every time that person visits. Visitors to a site for a prolonged period, i.e. opens a Web site and leaves that site open on his machine all day, can count as several visitor sessions in that day. Web tracking software can effectively call a visitor session closed if it remains inactive for a predefined period.

Average duration of visitor session in period: The time taken between entering a site and leaving a site.

No. of new visitors in period: A count of visitors who have not at any time been logged by the Web tracking software.

No. of unique visitors per month: Unique visitors are counted using the visitor's IP address, domain name, or cookie.

No. of page impressions in period: A count of hits to pages defined as documents or forms by the Web tracking software. In most, but not all cases, a cick to a new page within a Web site will count as a single additional page impression. The supporting graphics on pages are not counted.

Sample period: The dates during which the log data was generated.

Verified by: Note of whether the visitor data has been checked by Arabian Business and Accenture or whether the site owner has supplied data without independent verification.

Click here to view the Arabian Business/Accenture Web Index for March 2001"||**||

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