Arabian Business / Accenture Web Index - February 2001 Report

Keeping the number one and two spots for February are Maktoob and Ajeeb. Arabian Business had expected Arabia.com to run them close, but the company says it will only begin submitting data from next month.

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By  Charlotte McDonald Published  April 17, 2001

This month's results|~||~||~|Click here to view the Arabian Business/Accenture Web Index for February 2001"

Keeping the number one and two spots for February are Maktoob and Ajeeb. Arabian Business had expected Arabia.com to run them close, but the company says it will only begin submitting data from next month.

New faces, straight in the top ten, include Libanis and Salamiran. Salamiran has done particularly well, entering in sixth place. Hardly surprising, seeing as it claims to be one of the largest Persian portals on the World Wide Web.

Libanis.com has done even better, shooting in at third place. Ayna.com did not figure in this month’s top ten because it did not submit data. We look forward to welcoming it back.

Islamiq.com is back in the Index after an absence last month, along with another new addition to its portfolio, TradeislamiQ.com. This could prove to be beneficial to figures in future issues, maybe even taking it into the top ten.

||**||Report warning|~||~||~|But be warned when studying the figures. A recent report in The Daily Telegraph (UK), claims that automated page impressions are a common method of inflating Web traffic figures. For example, companies can combine the counts of automated page impressions from search engines as well as users within the company, greatly inflating traffic figures.

The report suggests that approximately 70% of Web sites are not correctly measuring usage and less than 10% are taking it seriously. Those that know how to separate hits on a page from page impressions (see glossary of terms) in their data are probably slightly better off for this Index.

Arabian Business chooses not to tabulate hits, instead categorising companies by the number of page impressions and (hopefully) eliminating artificial inflation. But there’ still no telling, particularly in publisher’s own data, that these impressions figures are inclusive of the types of hits that are described above.

Arabian Business is therefore trying to encourage the submission of verified results as the scepticism from advertisers and investors over publisher’s own data continues.

This month sees the inclusion of a few more verified sites, namely salamiran.com, dubaionline.com, raddadi.com, islamiq.com, yallabina.com and salamiran.com. But saying that, it also understands the complex issues of confidentiality that some companies have to stick by.

This month the Index lost a category, News Sites, as www.newsofthegulf chose not to re-enter its figures.

Arabian Business hopes that the steady growth in the number of companies featured in the Index will continue. Companies that previously submitted data but dropped out this month, are encouraged to return to the Index.

The Web Index is continuing to grow and evolve and we welcome your feedback. Site owners wanting to participate in the Index should visit www.itp.net/webindex.

If you simply want to comment, on the Index, e-mail charlotte.mcdonald@itp.net.

Click here to view the Arabian Business/Accenture Web Index for February 2001"
||**||Web Index: Glossary of Terms|~||~||~|Ranking in category by page views: Web sites are ranked according to the total number of page views reported in the sample period.

URL: Internet address of the Web site.

Site description: Web site owners have submitted their own descriptions. These have been edited by Arabian Business due to space constraints.

Site category: Categories have been formed by Arabian Business for the purpose of comparing Web sites in a like-with-like environment.

Total number of visits in period: The cummulative total of visits to a site in the specified period. A person visiting more than once in the sample period will be counted every time that person visits. Visitors to a site for a prolonged period, i.e. opens a Web site and leaves that site open on his machine all day, can count as several visitor sessions in that day. Web tracking software can effectively call a visitor session closed if it remains inactive for a predefined period.

Average duration of visitor session in period: The time taken between entering a site and leaving a site.

No. of new visitors in period: A count of visitors who have not at any time been logged by the Web tracking software.

No. of unique visitors per month: Unique visitors are counted using the visitor's IP address, domain name, or cookie.

No. of page impressions in period: A count of hits to pages defined as documents or forms by the Web tracking software. In most, but not all cases, a cick to a new page within a Web site will count as a single additional page impression. The supporting graphics on pages are not counted.

Sample period: The dates during which the log data was generated.

Verified by: Note of whether the visitor data has been checked by Arabian Business and Accenture or whether the site owner has supplied data without independent verification.

Click here to view the Arabian Business/Accenture Web Index for February 2001"||**||

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