Mayflex launches regional HQ at GITEX

Structured cabling and fibre optic firm Mayflex introduced itself to the regional market for the first time at this year’s GITEX.

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By  Published  November 30, 2006

Structured cabling and fibre optic firm Mayflex introduced itself to the regional market for the first time at this year’s GITEX.

Having just opened its first office in the region in Dubai Media City last month, the tradeshow provided the ideal platform from which to introduce Mayflex and its product range to the region, as Gary Highton, managing director for Middle East operations at Mayflex, explained.

“We are distributors and also have our own product line, Excel, which is one of the leading independent brands in Europe, and we fully expect to have similar success in this region,” Highton stated.

A full year of preparation, and an investment of almost US$2 million, has gone into bringing Mayflex to the Middle East, but the company’s pre-launch research has reassured Highton that this is money well spent.

“There is potential for massive growth in this region, and we believe this will continue to be stable in the long term – not just for the next two or three years, but for 15 years or more,” he said. And the company’s plans for regional domination do not stop with Dubai and the UAE, Highton went on to say.

“The Dubai office will serve the entire Middle East for now, but in six months’ time we will also be opening new offices in Riyadh,” he said.

Cabling systems are currently enjoying a boom in the region, thanks to the very high growth in the construction sector. Vendors such as Mayflex will be able to take advantage of the large numbers of new buildings being constructed throughout the region, in well-developed areas such as Dubai, as well as massive new projects in Saudi Arabia.

New builds in the Middle East are taking advantage in advances in network technology and are adopting converged networks from day one, allowing major cost savings for developers.

The region’s corporate boom also means data centre demand is at an all-time high, with firms looking for robust solutions.

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