Arabian Business / Accenture Web Index - January 2001 Report

Ajeeb.com jumped straight in at number 2 on this month’s Web Index. The site, which automatically translates, English Web sites into Arabic, is proving that jumping on the Internet bandwaggon first, is not necessarily the only way to grab market share. However, Ajeeb.com was not the only surprise entry in this month's report.

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By  Rob Corder Published  February 27, 2001

Introduction|~||~||~|Click here to view the Arabian Business/Accenture Web Index for January 2001"

Ajeeb.com jumped straight in at number 2 on this month’s Web Index. The site, which automatically translates, English Web sites into Arabic, is proving that jumping on the Internet bandwaggon first, is not necessarily the only way to grab market share. The site only officially launched in November last year, but it’s unique service is already attracting almost 3 million visitors per month.

The all-important battle of the portals still awaits the entrance of Arabia.com, which has assured Arabian Business that it will work with us to provide verified traffic data starting next month. Alexa Ratings last year stated that Arabia.com has attracted 45 million page impressions in a single month.

Alexa’s methodology is questionable for sites outside the mainstream US market but there is no doubt Arabia will be vying for a top 3 position on the Index.

Beyond the portal and directory market, it is the online recruitment specialists that are attracting the most Middle East eyeballs.

Careermideast.com and the recently launched Bayt.com are in a mini-battle of their own to dominate the recruitment market. Bayt.com launched an Arabic language site in February, which the company predicts will significantly boost traffic. Careermideast.com is relying on its more mature regional network of sites to maintain its leadership position.
||**||Higher Traffic|~||~||~|Overall, the volume of traffic monitored by the Web Index was significantly higher.

The Web sites on the top 10 list for traffic in December 2000 counted just over 55 million page impressions between them. This month, the Web sites on the top 10 collectively count for 93.3 million impressions.

New entries like Ajeeb.com Zorona.com and Dubaiquiz.com contributed significantly to this increase in page impressions for the top 10, but virtually every site on the top 10 saw its traffic increase significantly.

Interestingly, Maktoob.com and Emirates.net.ae (both of which are showing verified data) saw a virtually identical percentage increase in traffic this month.

The publishing of the Web Index last month has, broadly speaking, been welcomed by the business community of the Middle East.

Naturally, there is some cynicism about site owners providing “publisher’s own data.” The commonly held view expressed to editors of Arabian Business.com was that publishers refusing to allow their numbers to be verified were likely to be inflating their numbers.

While there is undeniably a risk that numbers are being inflated, the view of Arabian Business is that the Middle East business community is intelligent enough to make its own interpretation of the results. We have provided clear colour coding of Web sites so it is simple to separate verified and publisher’s own data.

The Web Index is continuing to grow and evolve and we welcome your feedback. Site owners wanting to participate in the Index should visit www.itp.net/webindex.

If you simply want to comment, on the Index, e-mail rob.corder@itp.net.

Click here to view the Arabian Business/Accenture Web Index for January 2001"
||**||Web Index: Glossary of Terms|~||~||~|Ranking in category by page views: Web sites are ranked according to the total number of page views reported in the sample period.

URL: Internet address of the Web site.

Site description: Web site owners have submitted their own descriptions. These have been edited by Arabian Business due to space constraints.

Site category: Categories have been formed by Arabian Business for the purpose of comparing Web sites in a like-with-like environment.

Total number of visits in period: The cummulative total of visits to a site in the specified period. A person visiting more than once in the sample period will be counted every time that person visits. Visitors to a site for a prolonged period, i.e. opens a Web site and leaves that site open on his machine all day, can count as several visitor sessions in that day. Web tracking software can effectively call a visitor session closed if it remains inactive for a predefined period.

Average duration of visitor session in period: The time taken between entering a site and leaving a site.

No. of new visitors in period: A count of visitors who have not at any time been logged by the Web tracking software.

No. of unique visitors per month: Unique visitors are counted using the visitor's IP address, domain name, or cookie.

No. of page impressions in period: A count of hits to pages defined as documents or forms by the Web tracking software. In most, but not all cases, a cick to a new page within a Web site will count as a single additional page impression. The supporting graphics on pages are not counted.

Sample period: The dates during which the log data was generated.

Verified by: Note of whether the visitor data has been checked by Arabian Business and Accenture or whether the site owner has supplied data without independent verification.

Click here to view the Arabian Business/Accenture Web Index for January 2001"||**||

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