Microsoft Business Solutions seeks Axapta partners

Microsoft Business Solutions (MBS) is looking for Middle East partners with extensive knowledge in manufacturing and supply chain focused industries as it ramps up activities around its Axapta ERP application.

  • E-Mail
By  Matthew Southwell Published  December 1, 2003

|~||~||~|Microsoft Business Solutions (MBS) is looking for Middle East partners with extensive knowledge in manufacturing and supply chain focused industries as it ramps up activities around its Axapta enterprise resource planning (ERP) application. As the solution is the vendor's first real foray into these market segments, local resellers, and system integrators will be key to its success.

"We are picking partners that really have experience in these types of vertical industries and have the bandwidth to reach the customer segment that we are targeting," says Soha Kamal, product management lead for MBS Middle East.

"Because we're being very selective in our partners for Axapta, they need to have sufficient resources and training before being authorised," she explains.

Those partners best suited for the job of implementing Axapta are likely to be resellers with experience of Navision products, of which Axapta was one until MBS bought the company last summer.

The solution itself is a mid-market ERP application that, according to the vendor, excels in environments where supply chain and manufacturing are critical. It also covers typical back office functions including distribution, human resources and financials, as well as some extended ERP functionality, such as customer relationship management (CRM) and business analytics.

"This product caters for the corporate account segment and for the upper midmarket with manufacturing and supply chain management requirements. This product is superior in this area and has a lot of international references," says Kamal.

"We are going to focus on it [Axapta] and we are going to grow it in this market. We have very ambitious plans for it and we are picking partners who really have experience in these types of vertical industries," she adds.

While MBS is confident the introduction of Axapta to the Middle East will enrich its coffers yet further, it will have to compete with a growing number of midmarket focused back office applications. For instance, within the last month alone Hyperlink and Fourstars.net have introduced small-scale ERP applications to the local market. However, MBS is confident that Axapta has the features to win out in such a competitive market.

"There is definitely competition out there but with the products we have and the reach we have as an organisation we will win a very big share of that market very soon," predicts Kamal. "Users now know what they want in terms of functionality, services and long term commitment and this will help us grow," she adds.

However, no matter how good the ERP application is, it will be the quality of MBS' partners in the Middle East that ensure Axapta's long term success.

"Our model depends 100% on the channel so we want to make sure we reach the customer through our channel," says Kamal. "Although we do provide product support, assistance and product management, our model will continue to be focused on working with our partners and growing their business," she adds.||**||

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code