Computer giants join forces on green initiative

Chip giant Intel and search engine Google have teamed up with a host of other IT companies in a bid to reduce harm to the environment through computer usage.

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By  Michele Howe Published  June 13, 2007

Chip giant Intel and search engine Google have teamed up with a host of other IT companies, including Dell, HP, IBM, Lenovo and Microsoft, in a bid to reduce harm to the environment through computer usage. The firms have united with environmental organisations including the Environmental Protection Agency and the World Wildlife Fund, to form the Climate Savers Computing Initiative. Members of the initiative are aiming to cut greenhouse gas emissions by 54 million tons per year by 2010 - equivalent to removing more than 11 million cars from the road or shutting down 20 coal-fired power plants. In addition to pledging to build energy efficient products, members of the initiative will also work to promote the adoption of energy-efficient computers and power management tools by businesses. “Today, the average desktop PC wastes nearly half of its power, and the average server wastes one-third of its power,” said Urs Holzle, senior vice president, operations at Google. “The Climate Savers Computing Initiative is setting a new 90% efficiency target for power supplies, which if achieved, will reduce greenhouse gas emissions by 54 million tons per year – and save more than US$5.5 billion in energy costs,” he added. Other IT firms that are backing the initiative include AMD, LANDesk Software, and Sun Microsystems.

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