Oki inks Middle East deal with Greek printing partner

Printer vendor Oki Printing Solutions has named DK International a ‘digital transfer partner’ for the Middle East and Africa. The vendor will provide DK International with its C3000, C5000 and C8000 series printers and consumables, in an effort to offer end users in the region a range of digital transfer printing products.

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By  Dawinderpal Sahota Published  June 13, 2007

Printer vendor Oki Printing Solutions has named DK International a ‘digital transfer partner’ for the Middle East and Africa. The vendor will provide DK International with its C3000, C5000 and C8000 series printers and consumables, in an effort to offer end users in the region a range of digital transfer printing products. The deal marks the Greek printing and media agency’s first step into the region, as it extends its operations with Oki past European boundaries. Oki claims the new agreement will make DK’s regional operations simpler to maintain and will enhance its consumables buying strategy, providing a guarantee of quality in the process. “We are delighted to join forces with DK International to take print off the page and into a third dimension,” said John Ross, general manager at Oki Printing Solutions Middle East. “We have an extended relationship with DK International in Europe and decided to bring the same experience to the Middle East. Extensive testing procedures were carried out on the consumables and the printers by both parties and the results were very encouraging to us – particularly for the unique environment of the Middle East.” DK’s outlets produce single prints to long-run marketing campaigns and promotional items such as mugs, puzzles, mouse pads and t-shirts. According to Dimitris Kartsonis, general manager at DK International: “We have been around since 1976 offering complete solutions and professional consultation for the graphic and advertising industries. We believe that our new agreement with Oki Printing Solutions would enable us to offer more versatile items with high professional printing capabilities and the least down time we have ever encountered,” he concluded.

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