Etisalat pushes e-mail to all

UAE-based telco Etisalat has unveiled its own branded push e-email service for the UAE, through which end users can receive and send both business and personal e-mails from their mobile phone handsets.

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By  Matthew Wade Published  June 11, 2007

UAE-based telco Etisalat has unveiled its own branded push e-email service for the UAE, through which end users can receive and send both business and personal e-mails from their mobile phone handsets. Unlike Etisalat’s recently launched BlackBerry consumer push e-mail service, ‘Etisalat Pushmail’ is not tied to users of any one vendor’s handsets, such as BlackBerry’s, instead it is effectively a BlackBerry alternative as it applies to various Nokia, Sony Ericsson and i-mate smartphone and PDA models. However, unlike the BlackBerry consumer service's offer of up to ten linked e-mail accounts, Pushmail only allows users to direct just one e-mail account to their handheld device. If this e-mail is a consumer webmail product such as Hotmail, a user can easily set it up themselves, however corporate users looking to direct a work e-mail account to their phone must provide Etisalat with further company-related information. “With Pushmail you no longer need to check your e-mails from the nearest PC or laptop, instead you’ll automatically receive all the e-mails on your mobile instantly, whether you are inside or outside the UAE,” Etisalat’s press spokesperson said. With Etisalat Pushmail, any internet-based POP3 or IMAP e-mail accounts such as EIM, Gmail and AOL, can be tied to an applicable GPRS or 3G handset, in addition to premium versions of Yahoo! and MSN Hotmail accounts. In order to use the service, a user’s mobile phone or smartphone must first support GPRS or 3G technology, with compatible on-phone operating systems including J2ME, Windows Mobile and Symbian platforms. The steps involved in setting up Pushmail thereafter involve sending an SMS message to Etisalat and installing official Pushmail client software on a handset. This set-up process is detailed in full over at www.etisalat.ae/pushmail. In an effort to get consumers ‘pushing’ their mail right away, Etisalat is offering UAE users a free 30-day trial of Pushmail, which is effective from June 10 to July 9. (From July 10 onwards it will become a standard 14-day free trial for all new subscribers.) Following this trial period, the service will cost AED45 (US $12) per month for unlimited use within the UAE. If travelling outside the Emirates, standard roaming charges will be applied. Pushmail offers a range of features and options, including: a full suite of e-mail client functions, allowing users to create, reply to, forward and delete messags; the option of selecting how long messages are kept; the chance to filter or block mails by sender or subject; the synchonised deletion of e-mails from mobile and internet accounts; the ability to retrieve mails without interrupting incoming voice calls, and more. “The Etisalat Pushmail service is the latest way for Etisalat customers to stay in touch,” commented Etisalat’s chief marketing officer, Essa Al Haddad. “It is another exclusive service that Etisalat has brought to the market this year, helping to extend Etisalat’s reputation as a leader in innovation both in the Arab world and beyond.”

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