i2 looks to enhance Egyptian footprint with new retail tie-up

Saudi mobile retailer i2 has signed a deal with Egyptian retailer Omar Afandy, in an effort to expand its retail network across the country and enhance sales of Etisalat products. i2 claims it will open 40 branches within Omar Afandy’s 82-store retail portfolio by end of 2007.

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By  Dawinderpal Sahota Published  June 10, 2007

Saudi mobile retailer i2 has signed a deal with Egyptian retailer Omar Afandy, in an effort to expand its retail network across the country and enhance sales of Etisalat products. i2 claims it will open 40 branches within Omar Afandy’s 82-store retail portfolio by end of 2007. The 1,300-strong i2 entered the Egyptian market in 2004 and claims its new-founded alliance with Omar Afandy is due to its reach across Egypt through selected locations in the country’s most prominent malls and neighbourhoods. It also claims the move was largely stimulated by its February appointment as an Etisalat Misr distributor. “In the first week post launch, we exceeded the forecasted sales of Etisalat products at over US$1.75m,” stated Abdul Hameed Al Sunaid, CEO at i2 Group. He reckons Etisalat Misr has witnessed a positive and growing demand from the Egyptian market for its lines and additional services following the move and claims the Omar Afandy tie-up was made on the back of this success. “Our reach and reputation in the market is what attracted Etisalat to i2; we are very pleased to have joined hands with Etisalat, and more importantly, to deliver on our promises,” added Al Sunaid. “We hope the momentum keeps going and that both parties will continue to serve and service each of our customers,” he concluded.

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