Hotel Show 2007 puts bigger focus on technology

A dedicated area for the technology sector is featured this year for the first time at the hospitality industry’s largest trade event in the Middle East.

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By  Michele Howe Published  June 3, 2007

A dedicated area for the technology sector is featured this year for the first time at the hospitality industry’s largest trade event in the Middle East. The Hotel Show, currently taking place in Dubai, has for the first time grouped all its technology exhibitors in a single area. Hotels in the Middle East are leading the US$33 billion global technology spend in hospitality, according to Paris-based publisher Cleverdis. And with the total amount invested in hotel industries in 13 countries across the Middle East expected to reach a huge US$3.4 trillion by 2020, according to research cited at the show, the investment in technology looks unlikely to slow down. “Many hotels through the region now consider technological infrastructure as a valuable long-term asset and not just a capital expense. New technology decisions are now strategic, taking into account guest needs, new revenue streams, and returns on investment,” exhibition director Maggie Moore said. “Our new Technology and Security section is a testament to the importance of technology in the hospitality sector,” she added. Exhibitors in the technology section, which covers a 1,000 square meter space, include Orbit, Key Information Technology and Bond Communications. Siemens was also expected to participate in the show, but pulled out at the last minute.

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