Mitel eyes Saudi SMEs with Apral alliance

IP solutions provider Mitel has named Saudi outfit Apral International as one of its distributors in the Kingdom. Under the terms of the agreement, Apral will deliver the vendor’s converged VoIP offering to SMEs across the Kingdom.

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By  Dawinderpal Sahota Published  June 3, 2007

IP solutions provider Mitel has named Saudi outfit Apral International as one of its distributors in the Kingdom. Under the terms of the agreement, Apral will deliver the vendor’s converged VoIP offering to SMEs across the Kingdom. The Riyadh-based distributor boasts a technical support staff of over 100 people and claims it has been focusing on SMEs for more than twenty years. Mitel reckons the distributor will be the first port of call for Saudi resellers looking to implement the vendor’s 3300 CX platforms amongst SMEs. “The availability of faster broadband access is becoming a major component of the IP adoption by many companies in the SME segment and it is in such climate that Mitel's CX continues to demonstrate its value propositions providing effective control of cost and business process improvements,” asserts Hisham Amili, general manager GCC at Mitel. The vendor claims there are no longer any market-barriers in the Kingdom in terms of regulation, IP awareness or aspiration for early adoption and reveals its excitement at the Kingdom’s SMEs’ appetite for VoIP adoption. “With the inclusion of Apral International to the network of channel partners in the region, the Saudi IP adopters are now further assured of a dedicated SME operation in all aspects,” added Amili. Loay Al Baba, research and development general manager at Apral is bullish about the opportunities the agreement presents too. He revealed that through joint marketing efforts and dedicated fieldwork, the distributor is hoping to take a ‘greater slice of the SME VoIP pie in the Kingdom’. “The SME segment in KSA is estimated to represent over 60% of potential market size with great opportunities particularly for a partnership between Apral and maximising on combined resources and presence throughout the Kingdom,” concluded Al Baba.

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