Aptec gets BO

Aptec has struck a deal with Business Objects to provide the vendor’s business intelligence solutions to resellers across the region. The distribution agreement spans the Gulf countries, as well as Egypt and the Levant.

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By  Andrew Seymour Published  May 27, 2007

Aptec has struck a deal with Business Objects to provide the vendor’s business intelligence solutions to resellers across the region. The distribution agreement spans the Gulf countries, as well as Egypt and the Levant. The addition of Business Objects to Aptec’s portfolio comes just a few weeks after the Dubai-headquartered distributor strengthened its software offering by signing a similar Middle East deal with Adobe Systems. Under the terms of the Business Objects arrangement, Aptec is permitted to sell a selection of the NASDAQ-listed firm’s products. Business intelligence software typically gives users access to quantifiable data that allows them to get a firm handle on performance management, planning, reporting and enterprise information management. “With this distribution agreement, Aptec through its subsidiaries in the GCC countries, Saudi Arabia, Egypt and Lebanon, will be able to sell Crystal products including Crystal Reports, Crystal Xcelcius and the newly launched Crystal Decisions solution, dedicated to the midmarket,” commented Bahaa Salah, managing director at Aptec Distribution.” With the concept of business intelligence gaining steady popularity, Business Objects is hoping to tap into Aptec’s pan-regional base of technology resellers and maintain the growth it claims to be enjoying in the Middle East. “Although Business Objects has seen consistent growth in the Middle East over the last few years, we decided that in order to further expand we needed a distributor with a different reseller database,” explained Joel Vestal, distribution manager MEA at Business Objects. “Therefore, we signed a partnership agreement with Aptec in order to be able to contact prospects who we have not managed to reach up until now.” Business Objects last week announced plans to acquire Inxight Software, a US-based provider of software solutions for unstructured information discovery, including text analytics, federated research and data visualisation. Privately-held Inxight employs 120 people and raked in sales of US$25m last year.

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