HP maps its way to SMBs with centre in Lebanon

HP Middle East has taken the wrapping off a new ‘Microenterprise Acceleration Programme’ centre in Lebanon. The Beirut-based facility is designed to show SMB employees how to understand different solutions that address a range of business challenges.

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By  Andrew Seymour Published  May 14, 2007

HP Middle East has taken the wrapping off a new ‘Microenterprise Acceleration Programme’ (MAP) centre in Lebanon. The Beirut-based facility is designed to show SMB employees how to understand different solutions that address a range of business challenges. HP’s MAP initiative has so far spawned 44 centres across the entire EMEA region and is seen by the vendor as a way to share best practice and expertise in markets around the world. Users accessing the facility can evaluate technology solutions created to overcome challenges in corporate roles such as management and operations, finance, communication and marketing. Serdar Urcar, newly-appointed general manager at HP Middle East’s Personal Systems Group, commented: “The HP MAP centres are fitted with the latest generation of IT equipment and are provided with a new curriculum on ‘Smart Technology for Smart Business.’ At HP, we aim to upgrade the philosophy and performance of micro-enterprises to help them meet growing challenges both on the domestic and international levels.” According to Urcar, the MAP network provides SMBs with many benefits for its members, including the possibility of participating in EU co-funded programmes, using marketing and promotional material, and gaining full access to the trainers. “The course is not designed to replace any of the existing certified courses, but equip entrepreneurs to make better decisions on a range of issues surrounding the integration of technology into business,” he added.

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