New HP PSG boss outlines his plans

Newly appointed HP Middle East PSG boss Serdar Urcar speaks out and unveils his plans to drive the IT giant's growth in the region.

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By  Sherief Younis Published  May 7, 2007

Newly appointed HP Middle East PSG boss Serdar Urcar outlines his plans to drive growth in the region. Replacing Anil Gandhi, who begins his new role as director of global business program for PSG World Wide Commercial Sales Team, Urcar unveild his strategy for the coming year. “For the next 6-12 months my first priority will be to keep the momentum and team spirit which made us successful in the region. On top of that main focus will be driving growth with more emphasis on stronger country organisations, by ensuring the top consumer choice and creating more value for our business customers. "Our channel ecosystem will go on to be our biggest asset for these objectives besides our people,” said Serdar Urcar, general manager PSG at HP Middle East. Urcar will be responsible for managing the 11 countries in the region including the UAE, KSA, Egypt, Kuwait, Qatar and Bahrain and will host and manage the distribution and commercial channels for all products and services. He brings five years of experience having previously worked as general manager for PSG at HP Turkey. Under Urcar’s guidance, HP consolidated its position as market leader with PSG holding the number one PC vendor slot for the past five years. During this time, the company also enjoyed a five-fold growth in revenues over five years and significantly overgrew the market in 2006. Jos Brenkel, Vice President, PSG, HP, Mediterranean, Middle East and Africa, commented: “This is an exciting time for HP Middle East, with a strong existing team and with the appointment of Serdar, we look forward to continuing the success we have achieved in the region.”

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