Intel readies M&M message for GITEX TECHNOLOGY WEEK

‘M’ is the magic letter for Intel this year as the hardware giant plans its GITEX TECHNOLOGY WEEK activities around two key themes: multi-core technology and mobility.

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By  Matthew Wade Published  May 1, 2007

‘M’ is the magic letter for Intel this year as the hardware giant plans its GITEX TECHNOLOGY WEEK activities around two key themes: multi-core technology and mobility. Following the unveiling of its super-fast, quad-core Core 2 CPUs at GITEX 2006, Intel will once again use exposure offered by GITEX TECHNOLOGY WEEK 2007 to educate partners and customers about the impressive speed and productivity benefits that its multi-core processor technologies can bring. “We have a whole series of activities already planned on the multi-core front, starting well before the show begins,” explains Ferhad Patel, Intel’s regional business manager for the GCC. “For instance, we’ll be running expert training later this month, covering how local software developers can optimise their programmes to run on multi-core platforms.” “GITEX is an excellent platform for demonstrating such new products and educating customers. With multi-core systems actually running on our stand, they can ‘kick the tires’ so to speak,” Patel adds. Over the coming months, Intel will unveil a raft of new mobility solutions, designed specifically to help consumers and business professionals increase their productivity and enjoyment when on the move. These technologies will play a key role in enticing visitors to Intel’s GITEX show booth come September 8th. The components powerhouse recently announced that its next-generation Centrino notebook PC technology would take two forms, with the business side of this offering called Centrino Pro. This will allow mobile professionals not only to work on their machines for longer between battery recharges, but it will also include for the first time Intel’s vPro processor technology — a feature that allows IT managers to isolate, repair and restore network PCs remotely, wherever employees are located. “We’ll be talking a lot about what we call price-performance per watt. This kind of effective power use and serious value doesn’t just apply any more to servers, but also to desktop PCs and laptops. GITEX TECHNOLOGY WEEK visitors this year can expect to see thinner and lighter notebooks than ever before,” Patel claims. “With GULFCOMMS again running as part of GITEX TECHNOLOGY WEEK, we’ll also be talking a great deal at this event about WiMAX, as many of the region’s telecoms operators and ISPs we talk to are increasingly focusing on this,” he adds. Besides educating delegates on its latest groundbreaking hardware developments, GITEX also remains vital to Intel’s continued growth in the region in terms of sourcing new business opportunities, attracting new partners and finalising agreements. “GITEX is a great networking event for us to meet up with our partners and end customers from around the region,” Patel adds. “We meet some customers at the show and then follow up with them thereafter; but it’s also an event where we close business deals that we had been working on prior to the show.”

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