UAE users unaware of major 3G benefits

UAE telco Etisalat is not marketing all the benefits of 3G technology, which is one of the reasons 3G penetration in the UAE is low compared to other countries in the region such as Saudi Arabia, claimed the product manager of Fujitsu Siemens Computers today.

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By  Cleona Godinho Published  May 2, 2007

UAE telco Etisalat is not marketing all the benefits of 3G technology, which is one of the reasons 3G penetration in the UAE is low compared to other countries in the region such as Saudi Arabia, claimed the product manager of Fujitsu Siemens Computers today. In an exclusive interview with Windows Middle East, Andrew Lamb stated, “The UAE’s main telco Etisalat isn’t marketing all the benefits of 3G technology in the UAE. For instance, through its current Weyak 3G service the telco touts how the technology can let you download and watch music and movies on your mobile phone, however it doesn’t advertise the benefits of using the technology on laptops, which is where the its key benefit lies.” Lamb went on to say, “Many consumers don’t know this, but if your laptop features integrated UMTS/HSDPA and you subscribe to a 3G service such as Weyak, you can access e-mail, surf the net or download important files no matter where you are; on a bus, on a train - you name it.” Lamb also reckons the technology can save users money, especially if they regularly travel abroad for business. “Let’s say you’re on a business trip and need to access the net in your hotel for 30 minutes. You don’t need to waste money and pay for a one-hour or 24-hour connection; all you need to do is connect to the 3G service you’ve subscribed to and you’re online,” he explained. Additionally, Lamb claims another reason for the UAE’s low 3G penetration is because Etisalat - unlike other ISPs such as Saudis’ STC - isn’t teaming up with resellers to sell 3G contracts directly to the consumers. However, Lamb feels the UAE’s current 3G landscape will change for the better once Du - the country’s second telco - starts marketing its internet services later this year. Lamb’s statements were made at a press conference at which Fujitsu staff unveiled a new addition to the firm’s Lifebook series– the P7230, which is aimed at business professionals looking for a light and rugged laptop. The 1.25kg P7230 boasts a low-voltage Intel Core solo CPU, a 10.9-inch LCD screen and comes in two flavours: Vista Business and Vista Home Basic. On the connection front, the ultra-portable boasts WIFI, Bluetooth and integrated UMTS/HSDPA. Also included is an integrated Eco button, which can be customised to turn several functions off all at once, in order to save power. Fujitsu’s Lifebook P7230 is currently in stores across the region. Its price starts from US $1907 and goes up to $2180 depending on the configuration.

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