HP calls on Turkish PSG boss to replace Gandhi

HP has called on the boss of its Personal Systems Group (PSG) in Turkey as the man to replace outgoing Middle East chief Anil Gandhi.

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By  Andrew Seymour Published  May 2, 2007

HP has called on the boss of its Personal Systems Group (PSG) in Turkey as the man to replace outgoing Middle East chief Anil Gandhi. Serdar Urcar will be responsible for the regional management of the vendor’s PSG business, which encompasses both consumer and business product lines such as desktop PCs, notebooks and handheld devices. As predicted in this week’s eChannel, HP bosses favoured an internal candidate to take on the role. Urcar’s tenure as head of HP’s PSG unit in the high-flying Turkish market has given him a comprehensive understanding of HP’s hardware portfolio while his proximity to the ways of the Middle East market is likely to have been viewed as an advantage. HP’s Middle East office confirmed Urcar took up his new post yesterday, coinciding with the introduction of a new regional structure that divides HP’s former International Sales Europe (ISE) region into two separate territories: a unit covering Eastern Europe and one covering the Middle East, Mediterranean and Africa (MEMA) region. Meanwhile, Urcar’s predecessor Anil Gandhi — who held the PSG position for two years — is heading to North America to become director of the global business programme within HP’s worldwide PSG organisation. In a statement confirming his departure last month, HP said: “With his first hand experience of business in the America, Asia and EMEA regions, Anil Gandhi will undertake driving profitable growth in HP’s global accounts worldwide, through creating and positioning industry-leading end-to-end global business solutions for HP’s volume products portfolio.” HP is also due to confirm the identity of its new Middle East managing director later this week with an executive from inside HP’s EMEA theatre hotly tipped to take up the post. The role has been held on an acting basis by Middle East controller Willi Rieder since news of Joseph Hanania’s departure broke earlier this year.

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