BenQ makes its iPoint

Consumer electronics vendor BenQ has tied up a deal with Bahraini distributor iPoint to market its range of LCD TV, projector and LCD monitors into the Kingdom. The vendor claims iPoint’s strong local presence and market expertise will enable it to aggressively tap into Bahrain’s growing demand for consumer electronics.

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By  Dawinderpal Sahota Published  May 1, 2007

Consumer electronics vendor BenQ has tied up a deal with Bahraini distributor iPoint to market its range of LCD TV, projector and LCD monitors into the Kingdom. The vendor claims iPoint’s strong local presence and market expertise will enable it to aggressively tap into Bahrain’s growing demand for consumer electronics. “Bahrain is a priority market for BenQ and we continue to invest in strategic resources required to build upon our position as a preferred brand and market leader,” said Manish Bakshi, general manager MEA at BenQ. “To complement our expansion plans, we were looking for a partner who could help boost our market presence and drive sales across the Kingdom. We decided to partner with iPoint, because they met our criteria for a local distributor with a strong retail presence across the Kingdom while providing high-standard services to our customers.” BenQ claims it has it has now captured 14% of the projector segment, 18% of the LCD monitor market and almost 10% of the LCD TV market. It claims the brand holds the third position in both the MENA projector segment and the LCD monitor market, and is looking to expand its share further. Robert Dung, managing director MEA at BenQ, said: “We aim to become the the most preferred and profitable brand in Bahrain’s consumer electronics segment and we are confident of reaching this mark that, through our relationship with both our partners such as iPoint and our growing customers base.” In the next few months, BenQ claims it will work closely with iPoint, its resellers network, retailers and end users in Bahrain to deliver customer-centric, design-oriented products at competitive prices. “We look forward to working with a growth-oriented brand such as BenQ and to help drive its ambitions for the Kingdom,” said John Joseph, general manager at Business International Group (holding company of iPoint). “Through our continued joint efforts in Bahrain, we are confident we will be able to increase the company's market share and ensure profitable growth,” he concluded.

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