Lenovo launches new channel initiatives

PC vendor Lenovo has unveiled a revamped rebate programme for channel partners in the region and introduced a new scheme in collaboration with Microsoft.

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By  Dawinderpal Sahota Published  April 23, 2007

PC vendor Lenovo has unveiled a revamped rebate programme for channel partners in the region and introduced a new scheme in collaboration with Microsoft. The announcements were made at the vendor’s recent partner event, held at the Dubai Autodrome, which was attended by Lenovo’s value added resellers in the UAE. It now plans to run similar events across the Middle East. Lenovo’s modified channel programme heralds the introduction of rebates based on performance respective to the size of the channel partner, and its level of engagement with the vendor. Mohamed Sharaf, regional marketing director at Lenovo, explained: “We used to give rebates to the channel regardless of the level of commitment they present to Lenovo, but now we have divided our channel into different financial capabilities and size of operations. We have defined appropriate targets based on these criteria for our channel,” he added. Under the new scheme, partners which surpass their tier’s targets will receive a larger rebate than those who only just manage to hit that target. “You have to recognise that each partner is individual,” he added. “This makes it a more effective tool in ensuring they hit their targets and generate healthy business.” Lenovo is also running a joint initiative with Microsoft - called ‘Office Ready’ - based on Microsoft Office 2007 being preloaded on laptops. Under ‘Office Ready’ new Lenovo laptop buyers can purchase a key to unlock Office 2007 already installed on their computer. “The key opens the full version of Office 2007, and Lenovo is the first vendor to introduce the Office logo on its laptops,” claimed Sharaf. Microsoft officials were also present at the event, and took the opportunity to brief resellers on the benefits of Vista and Office 2007. Lenovo claims that it is now only shipping Vista-installed laptops and has ceased shipping machines installed with Windows XP. The vendor also claims it made the announcements at the Dubai Autodrome to bring its partners together in a fun and lighthearted atmosphere, and revealed that its partners were “impressed” by the ‘Office Ready’ scheme.

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