HP talks up business technology offerings

IT behemoth HP is promising to pull out all the stops at its Technology@Work event in Berlin this week. With 3,000 business customers and partners expected to attend the event, HP has whipped the covers off a range of new solutions and services that place technology at the heart of business optimisation.

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By  Stuart Wilson in Berlin Published  April 24, 2007

IT behemoth HP is promising to pull out all the stops at its Technology@Work event in Berlin this week. With 3,000 business customers and partners expected to attend the event, HP has whipped the covers off a range of new solutions and services that place technology at the heart of business optimisation. HP claims that it is moving beyond information technology to a new era of business technology where IT investment is measured by one crucial factor: how well it delivers against business objectives. Senior HP executives including Ann Livermore, executive VP, technology solutions group (TSG) at HP, and Francesco Serafini, managing director at HP EMEA, lined up to extol the business benefits of the latest enterprise solutions and services on offer from HP. “The age of information technology as we know it is over. The new reality is that technology doesn’t just support the business – technology powers the business and helps drive growth,” said Ann Livermore, executive VP, Technology Solutions Group (TSG) at HP. “The shift to business technology enables CIOs to weigh and measure their investments in terms of business outcomes – whether it’s managing risk, accelerating growth or lowering costs.” According to HP’s own in-house research, an overwhelming majority of CEOs and CIOs claim that technology is now integral to the success of their business. However, while 99% of CEOs agree that technology is integral to business success, only 32% of the CEOs polled involve CIOs at the inception of strategic planning. “Moving forward, more CIOs will sit at their companies’ boardroom tables during strategic business planning,” added Livermore. To help its business customers manage risk, accelerate growth and lower costs, HP has unveiled a raft of new solutions and services within its business information optimisation, business technology optimisation and adaptive infrastructure portfolios.

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