Hannspree gets funky in Riyadh with displays

Animals, fire engines and basketballs might not be the first things you associate with the IT market, but they are all on show at LCD vendor Hannspree’s booth. The firm, which is represented by Saudi partner Samir2, is wowing the crowds with its range of ‘decorative cases’ and flat screen displays.

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By  Stuart Wilson in Riyadh Published  April 16, 2007

Animals, fire engines and basketballs might not be the first things you associate with the IT market, but they are all on show at LCD vendor Hannspree’s booth. The firm, which is represented by Saudi partner Samir2, is wowing the GITEX crowds with its innovative range of ‘decorative cases’ and flat screen displays. Hannspree's colourful line-up also features a 37-inch HDMI TV. There’s a dynamic mix of companies exhibiting at this year’s GITEX. The Pakistan Software Export Board (PSEB) has made the trip to Riyadh to show the country’s software development strength. The PSEB country pavilion includes eight innovative software and services companies looking to promote their offerings within the Kingdom. The PSEB line-up includes ERP specialists such as AZM Computer Services and Netpace Systems. MIXIT Technologies is displaying its suite of trading software. Elsewhere at the event, Office automation specialist Hoshan is making some serious noise with a wide range of products, including the very latest in wireless technology and LCD projectors from printing and imaging powerhouse Epson. Khalil El-Dalu, general manager at Epson’s Middle East operation, commented: “The information technology boom and the surging computer penetration that is now happening in the Kingdom have meant that the demand for computer peripherals like printers, scanners, copiers and projectors have also risen correspondingly.” Toshiba is working hard this week to promote its Portégé R400, a breakthrough Windows Vista based mobile PC, conceived by Toshiba and Microsoft, which the companies claim gives users the full Windows Vista Ultimate experience. The whizzy laptop can be found on the stand of Toshiba’s Saudi Arabian distribution partner ABM. The Portégé R400 is the first notebook in the world to deliver real-time e-mail active notification over a 3G network, according to the vendor. Using Microsoft Active Notifications, the notebook can receive real-time alerts, e-mail and calendar updates. “From the earliest stages of its conception, the Portégé R400 was designed and engineered for Vista Ultimate. It is the result of an unprecedented working relationship between Microsoft and Toshiba,” said Santosh Varghese, regional general manager for Toshiba Computer Systems Division Middle East.

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