Show visitors go wild for Zebra’s kit

On-demand printing solutions vendor Zebra Technologies is earning its stripes at this week’s GITEX Saudi Arabia exhibition by strengthening its reputation in the Kingdom’s fast-growing IT market.

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By  Andrew Seymour in Riyadh Published  April 16, 2007

On-demand printing solutions vendor Zebra Technologies is earning its stripes at this week’s GITEX Saudi Arabia exhibition by strengthening its reputation in the Kingdom’s fast-growing IT market. Zebra insists that the Saudi market is a “key focus area” due to its rate of expansion and excess liquidity. The company also cites research that claims Saudi accounts for a whopping 40% of computer and IT application sales in the region’s blistering US$5 billion IT sector. “Zebra has an established reputation and excellent brand awareness in Saudi, yet needs to build on this to achieve a higher market share and reach more end users,” asserted Paul Garner, regional sales manager for the Middle East, India and South Africa at Zebra. Garner, who oversees the Saudi business from Dubai, added that the Kingdom remains strategically important to Zebra’s aspirations in the region and pointed to positive economic conditions and growth potential as twin factors inspiring its investment in the local market. Zebra is inviting GITEX attendees to visit its booth and check out the range of solutions it has developed for companies across the globe. The firm, which boasts an extensive list of customers in vertical sectors such as government, logistics, manufacturing, healthcare, hospitality and retail, has a number of professionals on hand to talk visitors through its cutting-edge portfolio. The US-based company, which is exhibiting at GITEX alongside its Zebra Card Printer Solutions division, is demonstrating the breadth of its offering by showcasing a range of products. Its barcode industry solutions focus on mobility, allowing users to track materials through a facility or supply chain with accurate, end-to-end identification capabilities. Zebra claims its product line can meet the labeling needs of any organisation regardless of size. This includes high-resolution printers for creating tiny bar code labels that are suitable for circuit boards and small components, as well as powerful printers that can produce large format labels at production speeds. Both divisions of Zebra adopt a channel-centric model that relies on partners to develop business opportunities and market its products. Garner maintains that the firm’s showing at GITEX reinforces the message that it is dedicated to driving growth in the Saudi market. “Our presence at GITEX Saudi shows our commitment to this important market and to attract end-users from vertical markets like government, healthcare, manufacturing, utilities, retail and other markets looking for solutions for their ID needs and end-users interested in Zebra products and new innovative solutions,” he said. The company hopes that its presence at GITEX Saudi will further its credentials in the wider Middle East market and help it add to a number of lucrative project wins that it has enjoyed in the region. National ID cards provided by the Jordanian government and driving licences issued by the Dubai authorities all employ Zebra’s technologies. Globally, Zebra has shipped nearly four million printers, including RFID printers and wireless mobile solutions, and enjoys sales in excess of US$650m a year.

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