HP targets SMB data storers

HP is aiming to help the region’s small and medium sized businesses (SMBs) lower their data storage costs and minimise the complexity of their storage systems through the launch of its newest all-in-one solution.

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By  Matthew Wade Published  April 16, 2007

HP is aiming to help the region’s small and medium sized businesses (SMBs) lower their data storage costs and minimise the complexity of their storage systems through the launch of its newest all-in-one solution. The aptly named HP StorageWorks 1200 All-in-One Storage System (or HP AiO1200 for short) is the latest member of the company’s easy-to-use family of storage systems for SMBs. Unlike many of the SMB storage solutions on the market, HP is expecting its offering to appeal to varying sizes of organisation, right down to the very smallest firms, thanks to the product having being designed for what HP terms ‘IT generalists’ rather than IT managers with very specific storage expertise. “As a clear leader in the SMB space, HP sees the business-to-business technology market at a tipping point where spending among small and medium-size businesses is growing faster than spending among enterprise businesses,” said the director of worldwide SMB activities within HP’s Technology Solutions Group, Urs Renggli. “This puts HP in a prime position to deliver tailored products and expertise to help businesses grow, reduce costs and mitigate risk.” The HP AiO1200 provides customers with increased storage density in a 2U form factor. The high-performance controller of its 12-drive array allows storage to be allocated at a highly granular level depending on a business’s specific demands. The All-in-One Storage Manager also features mixed drive support, which means customers can leverage the cost efficiencies of serial ATA (SATA) with the speed and reliability of serial-attached SCSI (SAS). The HP AiO1200 is available immediately with 12 drive bays, up to nine terabytes of capacity and SATA or SAS options. For more information check out www.hp.com/go/AiOStorage

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