Shamel displays latest SMS solutions

Shamel Digital Technology Company is at GITEX Saudi Arabia this year to outline the multiple benefits that its mobile messaging solutions can bring, both to the companies sending them and also to the end users that are receiving them.

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By  GITEX Times staff Published  April 19, 2007

Shamel Digital Technology Company is at GITEX Saudi Arabia this year to outline the multiple benefits that its mobile messaging solutions can bring, both to the companies sending them and also to the end users that are receiving them. Part of the Kattan Group, Shamel Digital Technology Company is positioning itself aa a Saudi Arabian leader in the field of SMS solutions and mobile services. The company’s key solutions are its SMS routing and delivery services. Offered in conjunction with its strategic partners, Saudi Telecom and Mobily, these cover the entire spectrum of SMS-to-voice messaging and voice-to-SMS (and MMS). The company also offers e-mail-to-SMS services - and vice versa - in addition to cutting edge solutions built around innovative marketing-via-Bluetooth packages. With coverage spanning 360 worldwide networks, including special Middle East routes, and 14 dedicated SMSC connections, Shamel Digital is perfectly placed to handle the instant delivery of all types of customer message as it looks to expand its services portfolio further throughout the Kingdom. “Our services are a new concept in the Saudi market, in that they really focus on the end users and how they use these technologies in their lives,” explained the company’s managing director and chief technical officer, Sofian A. Ghaben. “Our aim by appearing at GITEX Saudi Arabia is to help people to access such technologies and really see and understand their benefits and advantages. Exhibitions such as GITEX Saudi Arabia really help us to say ‘We’re here in the market’ and present our business properly.” The company’s offer does not start and finish with messaging however, as its fully-featured website at www.eb3atsms.com also allows residents in the Kingdom to find medical, restaurant, hotel and hire car details at the click of a button, as well as offering visitors numerous ringtones, wallpaper and phone screensaver downloads. GITEX Saudi Arabia is a crucial event for companies such as Shamel Digital, Ghaben claimed, due to its wide-ranging industry appeal and convenience. “It has helped us enter the market and sell our services and products, especially throughout the Gulf countries and the wider Middle East. It is very convenient that we can meet and make agreements with other companies at the show, rather than having to travel to their own countries.” Ghaben’s company ethos is very much a customer value proposition. “It’s our firm belief that your service brings clients, not that clients drive the service,” he explained. With mobile subscriber numbers continuing to climb rapidly within the Kingdom, the future growth prospects for Shamel’s extensive portfolio of solutions and services looks assured. Liberalisation and deregulation of the telecoms sector continues to play a driving force in the rapid development of this sector.

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