More space for BDL

Distribution giant BDL is pulling out all the stops to build on its leadership position and has a presence at both the main exhibition and shopper hall at GITEX Saudi Arabia 2007.

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By  GITEX Times staff Published  April 17, 2007

Distribution powerhouse BDL is targeting the fast-growing mobility segment in Saudi Arabia and has its sights firmly set on 50% market share in this lucrative area. The company is pulling out all the stops to build on its leadership position and has a presence at both the main exhibition and shopper hall at GITEX Saudi Arabia 2007. BDL has increased its booth size 30% - a move that demonstrates the extent of the company’s ambition. “We are focusing on showcasing the full line of products available from our partners and increasing awareness of the up-to-date technologies,” said Tamer Ismail, general manager at BDL Distribution. “Like every other year, we are present through our partners who we support by providing the space and supplying them with the products and tools that will help them develop their customer base. We are not showing any product ourselves, but book the space for partners to do so,” he added. BDL carries a number of brands in its portfolio but maintains a business strategy that ensures equal focus for all the vendors that the company represents. “There are strategic partners like Acer who we have significant focus with, but we will also focus on new vendors that we have added such as Fujitsu Siemens and Creative. We link those brands into the existing portfolio, making sure that the market is aware that all these products are under the BDL umbrella,” he said. Ismail claims that the distribution powerhouse is aiming at increasing its revenues to reach US$240m in 2007 after surpassing the US$133m mark last year. “The show is not a selling season as much as it is a marketing opportunity that can be used to increase awareness of new products and introduce new pricing and offers to customers,” said Ismail. “The Saudi market is the largest in the region excluding Iran, and due to the fact that this market is very much affected by neighbouring markets - especially Dubai - GITEX KSA remains a very important show.” BDL is using this week’s show to position its competitive price points in the minds of buyers across the Kingdom. The company is confident about its prospects for sustained sales growth.

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