ESET raises the retail stakes with HarVegas

Antivirus solution provider ESET has inked a partnership deal with distributor HarVegas to deliver the NOD 32 solution into the UAE. HarVegas, a division of Edutech Middle East, will deliver the solution as a boxed product into retail outlets across the country.

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By  Dawinderpal Sahota Published  April 11, 2007

Antivirus solution provider ESET has inked a partnership deal with distributor HarVegas to deliver the NOD 32 solution into the UAE. HarVegas, a division of Edutech Middle East, will deliver the solution as a boxed product into retail outlets across the country. HarVegas claims its focus is on delivering ‘edutainment’ multimedia products into the Middle East and claims to have developed strong relationships with leading multimedia stores, hypermarkets, book stores, electronic and computer stores, kids’ specialty stores and toys stores in the region. It is the exclusive authorised partner for Encyclopedia Britannica, Knowledge Adventure, Riverdeep and e-language. “At HarVegas, we believe in offering only the best products and the most reliable quality of services to our customers across the Middle East,” said Kaushal Mehta, channel manager at HarVegas. “ESET’s NOD32 is the right addition to our portfolio. ESET’s NOD32 leads the industry in terms of proactive detection and outperforms its competitors. We are glad to partner with ESET to bring this exciting product to this part of the world. With our backing as a reliable player in the industry, coupled with the increasing PC penetration, ESET NOD32 is set to be a great addition to HarVegas,” he added. Har Vegas claims the addition of ESET NOD32 completes its existing product portfolio and rounds off a comprehensive anti-virus solution, thus preventing retail partners from looking elsewhere for such solutions. The distributor will take part in various promotions with its retail channel partners, in an effort to advertise ESET NOD32 across the region. ESET claims it will provide end-user support to HarVegas’ customers through its local team and its website. The deal with HarVegas marks its the first retail distribution partnership for ESET NOD 32 in the UAE. “The IT retail segment is very important for us,” said Neo Neophytou, managing director at ESET Distribution Middle East. “We were looking for a distributor who could keep up with the growing market demands and to also increase our growth rate. HarVegas is a well-established name in the niche multimedia industry segment and has wide access and presence in the IT retail sector. It has built its reputation among customers as a trustworthy and efficient provider of IT and education products. With its established reputation, it is the best partner for us and together we intend to build NOD32 as a force to be reckoned with in the region,” he concluded.

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