Sun forum establishes AMD product line

More than 120 IT industry decision makers and channel partners have attended a partner forum organised by Sun Microsystems MENA, AMD and STS, Sun’s partner in Jordan.

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By  Duncan MacRae Published  April 11, 2007

More than 120 IT industry decision makers and channel partners have attended a partner forum organised by Sun Microsystems MENA, AMD and STS, Sun’s partner in Jordan. The one-day forum provided a platform to establish the AMD product line of Sun within the Jordanian market to enhance the awareness beyond the customer base. The channel event magnified AMD’s value propositions and X64 Business Solutions - virtualisation, thin client and grid computing – just a few of the topics highlighted. Sun has determined that channel opportunities for its AMD-based solutions are set to increase by more than 20%in the Middle East during 2007. At the same time, STS is aiming to increase the skills base around Sun software and hardware in the region to address specific business opportunities in the next three quarters. Hazem Bayado, business development manager, MENA & Pakistan, AMD, said: “Sun and AMD’s joint business in the MENA region has grown steadily in the last year, primarily because of our cooling technology that enables businesses in the region to spend less on the air conditioning inside their data centers. With real estate at a premium and cooling costs increasing, companies in the region are embracing solutions from Sun and AMD to address these issues while delivering superior processing performance.” Humam Mufti, General Manager, STS, said: “For more than sixteen years, STS has helped its customers take advantage of innovative technology solutions in the banking, government, telecom and education sectors. “This forum provides us with a platform to our resellers, and creates greater awareness for Sun’s software and AMD-based solutions. We have studied the market extensively and have determined significant sales and services opportunities in a number of industry verticals by working with Sun,” concluded Mufti.

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