Ensyab’s local touch

Start-up PC manufacturer Ensyab has set its sights on the lucrative Saudi PC market. The company, which is setting up an assembly plant in Bahrain, plans to produce a range of Ensiab-branded desktop PCs and notebooks that will be sold throughout the Middle East.

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By  GITEX Times staff Published  April 16, 2007

Start-up PC manufacturer Ensyab has set its sights on the lucrative Saudi PC market. The company, which is setting up an assembly plant in Bahrain, plans to produce a range of Ensiab-branded desktop PCs and notebooks that will be sold throughout the Middle East. The company is aiming to position itself as a serious competitor to A-brand notebook vendors, according to Sultan Al Rakaf, general manager at Ensyab. In addition to delivering finished PCs, Ensyab also plans to make its mark in the production of internal components such as CPUs, VGA cards, RAM chips, CD-ROM drivers, keyboards, mice and even LCD screens. This production will take place in cooperation with an Indo-Chinese manufacturing partner. “Ensyab is taking the opportunity of this year’s GITEX Saudi Arabia show to spread its name in the region,” said Samir Al Luqmani, general manager at Qeyyam Al-Arab, the parent company of Ensyab. “We are aware of the importance of GITEX Saudi Arabia in terms of meeting end-users and also the large companies interested in this market segment. We have the opportunity to make significant industry agreements during the show,” continued Al Luqmani. Ensyab is showcasing many samples of its products including the company’s notebooks, which will be widely available from the first half of 2008 onwards. Ensyab believes that there is a real need for an indigenous Middle East manufacturer capable of delivering an integrated product line to consumers and businesses alike. Ensyab hopes that this week’s GITEX Saudi Arabia presents it with an opportunity to position its product range in the mindset of customers as a viable alternative to A-brand vendors already operating in the region. While demand for hardware continues to grow across the region and overall IT spending increases, local manufacturers have had limited success to date carving out a significant brand reputation within the market. Ensyab hopes that it will prove itself as an exception to this rule. The company believes that the breadth of its proposed product portfolio will help it fulfil its ambitious plans for growth and business development in the Middle East.

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