HP targets Saudi Arabian services growth potential

HP is working hand-in-hand with its distribution and retail partners to ensure that it delivers compelling offers to Saudi business and consumer customers alike during this week’s GITEX Saudi Arabia.

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By  Stuart Wilson Published  April 15, 2007

HP is working hand-in-hand with its distribution and retail partners to ensure that it delivers compelling offers to Saudi business and consumer customers alike during this week’s GITEX Saudi Arabia. Like many other A-brand vendors, HP is using its extensive channel reach in the Kingdom as its marketing vehicle of choice for the show, leveraging its investment in these relationships to ensure that the company has adequate branding and healthy stock availability. Increasing numbers of senior executives are taking the time to visit Saudi Arabia - an indication of the rising importance of the country’s ICT market within the wider, Europe, Middle East and Africa (EMEA) theatre. IT behemoth HP is no exception with Francesco Serafini, senior VP and managing director of the technology solutions group (TSG) EMEA, the latest to spend time in the Kingdom. As part of its ongoing efforts to grow its Middle East business, HP has launched a number of services within Saudi Arabia designed to meet the needs of the fast-growing IT sector. During his recent visit to the Kingdom, Serafini discussed the various service offerings that HP could provide to help customers in a number of different vertical markets including telecoms, banking and postal services. “IT is one of the main priorities in the Saudi Arabian government’s agenda, which makes HP as a global leader in IT, take part in the long-term development of the IT sector in the Kingdom,” commented Serafini. HP, which now claims to be the world’s fifth largest software vendor, remains committed to working in three major areas: innovation, technology and software. The company aims to provide optimum services for customers allowing them to maximise the benefits of IT in the context of their overall business objectives. Serafini outlined several objectives for HP within the Saudi Arabian market. Regarding the Saudi telecoms market, Serafini declared that HP was able to help telecoms companies deal with the challenges presented by increased levels of competition within a market. He also reiterated HP’s commitment to nurturing local talent and the importance of developing the IT skills of Saudi citizens. During his brief visit to the Kingdom, Serafini also revealed that he was overwhelmed by the hospitality of the people that he met.

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