Sharp wows crowds with green solutions

Consumer electronics and office products vendor Sharp is showcasing its green credentials at this year’s GITEX Saudi Arabia. Sharp is working hard on several fronts to achieve ‘zero environmental impact’ status by 2010.

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By  Stuart Wilson Published  April 15, 2007

Consumer electronics and office products vendor Sharp is showcasing its green credentials at this year’s GITEX Saudi Arabia. Sharp is working hard on several fronts to achieve ‘zero environmental impact’ status by 2010. The company also has significant plans in place to reinvigorate its Middle East market presence, including the opening of a representative office in Jeddah this month. Tomio Isogai, managing director at Sharp Middle East, said: “We have to be closer to the market and opening the office in Jeddah allows us to work in close cooperation with our partners in the Kingdom.” “Sharp is a leader in the LCD TV space. This market is now opening up in Saudi Arabia and the new generation of Saudi citizens want this type of technology. We are ready to demonstrate the strength of the Aquos range at GITEX Saudi Arabia. We are also focusing on office products aimed at business customers as well.” Sharp partners with Hussein Abdullah Saklou & Sons in the consumer electronics space and works with Riyadh-based Hoshan for the distribution of its office solutions. “As we re-energise our KSA operations we are addressing all the distribution and marketing issues,” added Isogai. “We want to address the needs of all the customers in KSA - be they locals or expats - and we are focusing on core products.” The three product ranges that are taking centre stage for Sharp at GITEX KSA are LCD TVs, office document management solutions and also solar panel technology, according to Isogai. “Being eco-friendly is very important to Sharp as a corporation and we have set clear goals in this space. We want to position ourselves as an eco-friendly brand in the market and in the eyes of consumers. By the year 2010 we hope to become a zero impact company in terms of contribution to global warming,” Isogai added. “I believe that the environmental issues are now becoming more important on a global basis and that this is something we need to address now - even in markets such as Saudi Arabia,” continued Isogai.

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