Saudi Arabia’s ICT market takes centre stage

Economic reform coupled with strong ICT spending continues to boost interest in the Saudi Arabian market. With GITEX Saudi Arabia 2007 now just one week away, final preparations are underway as exhibitors gear up for an action-packed week in Riyadh.

  • E-Mail
By  Stuart Wilson Published  April 9, 2007

The Middle East’s largest ICT market is gearing up for another blockbuster trade show with GITEX Saudi Arabia 2007 now just weeks away. Economic reform is paving the way for increased inward investment within the Kingdom, and the international ICT sector is leading the way, forming partnerships with Saudi Arabian companies to take advantage of the growth opportunities. Saudi Arabia accounts for nearly 45% of IT spending in the GCC. In 2006, the communications sector invested more in IT than any other vertical in the country. A booming construction sector and a buoyant oil and gas vertical continue to play their part in driving ICT spend across the Kingdom. “High oil prices helped boost government spending on IT [in 2006], which had repercussions in other government controlled or influenced industries like oil and gas, transportation, and utilities,” explained Philip van Heerden, programme manager at IDC Middle East and Africa. “The revenue surge has also helped spur IT implementation initiatives in healthcare and education, making the Saudi IT market one of the more dynamic in the Middle East.” The halls of the Riyadh Exhibition Centre will be jam-packed come April 15th. GITEX Saudi Arabia 2007 organisers are predicting more than 90,000 visitors during the five-day trade show. More than 600 companies will appear at the show on 300-plus stands. A compelling mix of international and indigenous Saudi ICT companies will ensure that all visitors witness firsthand the tremendous strides that the Kingdom’s IT sector is taking. Saudi consumers flocking to this year’s GITEX Saudi Arabia 2007 will not be disappointed, with GITEX Computer Shopper 2007 set to offer them the opportunity to buy the latest and greatest products at rock bottom prices. As always, A-brand vendors have been working feverishly behind the scenes to deliver aggressive price points on the latest notebooks and digital devices. In 2006, the Kingdom’s annual market for desktop, notebook and software sales hit US$1 billion, according to the show organisers. With internet access - both wired and wireless - rising rapidly across the Kingdom, the demand for desktops, notebooks and mobile devices continues to climb. Last year’s GITEX Computer Shopper witnessed spectacular offers on the latest IT kit and this year’s show promises to deliver more of the same to Saudi Arabia’s tech-hungry consumer hordes.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code