HTC acquaints itself with Dubai retailers

Smartphone and PDA vendor HTC is collaborating with its regional distributor Link Retail Distribution to run a series of training seminars across the UAE. The training drive is being carried out in an effort to assist the vendor’s arrival into the Middle East.

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By  Dawinderpal Sahota Published  April 4, 2007

Smartphone and PDA vendor HTC is collaborating with its regional distributor Link Retail Distribution to run a series of training seminars across the UAE. The training drive is being carried out in an effort to assist the vendor’s arrival into the Middle East. Over 100 sales staff from Dubai-based electronic retailers attended the first event to learn about and the products that HTC is bringing to the region. The former O2 OEM partner looks forward to engaging with its new channel partners and hopes the training seminars will have helped establish good relationships. Vishnu Vardhan, executive director at HTC Middle East and North Africa, said: “We are forging close relationships with all our distribution channels, as the retail staff are brand ambassadors for HTC. Our heavy investment in the HTC retailer training programme further underpins our commitment to this region.” Ahmed Ashraf, general manager at Link Retail Distribution, claims that the market is looking forward to HTC’s arrival and reckons the vendor’s penchant for developing new technology will be well received. “Electronic retailers in UAE are very excited about HTC’s arrival,” he said. “The market has developed. The emergence of 3G is maturing and there is greater awareness and willingness in people to use new technology. HTC range of products is the most innovative that this region has ever seen, and Middle East customers are ready and willing to try them,” he concluded. The Taiwanese vendor is making its foray into the market after consolidating a reputation as an OEM partner of brands such as i-mate, 02 and Virgin mobile.

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