BMMI's supplies are no surprise

Bahrain Maritime and Mercantile International (BMMI) has partnered with Oracle in a deal that will see Oracle provide BMMI with its e-Business Suite Solution.

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By  Duncan MacRae Published  April 4, 2007

Bahrain Maritime and Mercantile International (BMMI) has partnered with Oracle in a deal that will see Oracle provide BMMI with its e-Business Suite Solution. It is hoped this will help strengthen BMMI’s position as a regional and global player in the FMCG and third party logistics (3PL) arena, by enabling supply chain management planning and execution end-to-end, from interaction with suppliers to delivery to clients. The solutions will offer BMMI full visibility, management and reporting capability on the performance of each supply chain movement, thereby reducing cost related to waste and inefficiencies, increase profitability, and explore more revenue and opportunities for market share growth. Oracle’s e-Business Suite 2003 Professional User includes warehouse management, mobile supply chain application, self service human resources, learning management, inventory optimisation, advanced supply chain planning, financials, payroll, and demand planning, among other applications. On the technology side, Oracle provided database migration from standard edition to enterprise edition, database enterprise licenses, application server enterprise edition, express server, as well as ERP/CRM developers and test user IDs. “As our business grows, our focus is on an enterprise application with a strong reliable database, and an application server to provide performance for our regional and global presence in countries like Djibouti, Qatar, and Kuwait,” said Mike Kruger, CIO at BMMI. “Oracle showed a good understanding of our business requirements, and demonstrated the solutions relevance in all business aspects. Not only did Oracle provide us with a state-of-the-art ERP platform, it also consolidated seven Oracle database instances and integrated many legacy systems.” Kruger added: “We opted for Oracle because of its complete ERP solutions with powerful focus on Supply Chain Management needs, the strength of it’s future roadmap, database and middleware, Business Intelligence and reporting. "Oracle’s E-Business Suite 2003 Professional User is critical to our growth and will provide added value to our group. This is in the form of improved internal processes, increased efficiency and productivity together with reduced cost while resulting in more efficient communication and greater responsiveness to our customers.” Arun Khehar, vice president, retail, private and manufacturing at Oracle MEA, said: “BMMI had been operating on supply chain and logistics systems that were installed when the business was much smaller. "They therefore needed a warehouse management system that would enhance growth and performance. A good warehouse management system was crucial to the company’s future growth and performance.”

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