Notebook Ace closes the gap on competition

PC and notebook vendor Acer has exhibited a commanding performance in 2006 which sees the vendor clinch the number two spot in terms of market share the Middle East, behind HP. The vendor's performance has also elevated it to number three in the PC market, behind HP and Dell.

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By  Dawinderpal Sahota Published  April 5, 2007

PC and notebook vendor Acer has exhibited a commanding performance in 2006 which sees the vendor clinch the number two spot in terms of market share the Middle East, behind HP. The vendor's performance has also elevated it to number three in the PC market, behind HP and Dell. The vendor which tallied a global revenue US$10 billion, claims that its Middle East revenue grew by 17% last year, and although it declined to divulge specific figures, revealed that 12% of its EMEA revenue came from the Middle East. As a result it has cemented the top spot in notebook sales in Saudi and the number two spot in the UAE, according to IDC. To sustain this growth, the vendor’s Jebel Ali facility will now also serve as its Middle East, Turkey and Africa (META) region headquarters, which is being headed by Emanuele Accolla, the vendor’s VP EMEA and director for META region. Accola is addressing the region locally, having relocated to Dubai, and claims that his move substantiates Acer’s commitment to the region. “Acer is a brand with enormous traction in the Middle East,” he said. “Our customers expect leading-edge technology in the market place before similar technologies are offered by other vendors, and our 50% year-on-year growth in the region is a reflection of this customer demand.” Acer claims to have identified three major areas of focus: mobility, enterprise and convergence. “We believe technology in the home is converging and want to be one of the first to offer convergence solutions to our customers,” added Accola. Krishna Murthy, general manager of Acer Middle East, added: “Our PC sales, particularly notebook sales, remain very strong across the region. In Saudi Arabia, the largest technology market in the Middle East, we have grown 42.1% year-on-year, and Acer remains the Kingdom's number one supplier of notebook PCs.”

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