Viewsonic aims for top three position

Privately owned US vendor ViewSonic is predicting it will become the Middle East’s number three ranked branded display vendor by the end of this year, following its sterling reported growth in Middle East monitor shipments of 28.6% during 2006, which it claims helped it become the second fastest growing branded display vendor in the region.

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By  Matthew Wade Published  March 29, 2007

Privately owned US vendor ViewSonic is predicting it will become the Middle East’s number three ranked branded display vendor by the end of this year, following its sterling reported growth in Middle East monitor shipments of 28.6% during 2006, which it claims helped it become the second fastest growing branded display vendor in the region. Globally, ViewSonic Corporation, which produces display products such as LCD monitors and TVs, commercial display devices, enterprise devices and digital projectors, grew its revenue from US$1.2 billion in 2005 to $1.6 billion last year, with its EMEA division claiming to have moved from ninth-ranked branded LCD vendor in 2005 to seventh in 2006. “ViewSonic’s growth over 2006 in the Middle East was very promising, and we intend to continue with this level of growth through continuous reinforcement of our channel program and partners, and with the introduction of new product ranges to expand our portfolio,” stated Aaron Fright, the regional manager of ViewSonic Middle East & Africa. “In part this predicted growth will be driven by the execution of our three-year strategic corporate plan for the region,” Fright added. “We are increasing our investment in staffing and resources, and also our focus on the channel to broaden our footprint across the region, by improving our delivery and support for channel partners.” To this end, ViewSonic boosted its number of Middle East personnel just last week, from one (Fright) to three people, and this number is due to rise to seven or eight staff by the end of quarter two, Fright confirmed today. This staff growth appears closely linked to the company's roll-out of its European ‘GO’ partner programme in the Middle East, which Fright today confirmed will happen over the same period of the next three months.

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