HP encourages small businesses to THink

HP Middle East has rolled out a new regional THink printing campaign aimed at small business users, to tie in with an expansion of its OfficeJet colour inkjet printer family. The widening of this product line includes the launch of what HP claims is the world’s fastest desktop all-in-one machine for small businesses and new high-capacity Vivera ink cartridges.

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By  Matthew Wade Published  March 19, 2007

HP Middle East has rolled out a new regional THink printing campaign aimed at small business users, to tie in with an expansion of its OfficeJet colour inkjet printer family. The widening of this product line includes the launch of what HP claims is the world’s fastest desktop all-in-one machine for small businesses and new high-capacity Vivera ink cartridges. HP’s new printers include three new high-performance Officejet Pro 'all-in-ones’ (or 'multifunction' printers), three new HP Officejet Pro single-function printers and a new low-cost Officejet All-in-One. On the inkjet consumable front meanwhile, HP has unveiled a new range of high-capacity (high yield) HP Vivera ink cartridges, including the cost-focused HP 88XL. “HP will continue to deliver faster speeds and greater affordability while meeting the colour printing needs of a demanding business environment,” said Amr Hassan, the general manager of HP Middle East’s imaging and printing group, HP Middle East. “Today’s introduction of the HP Officejet Pro All-in-Ones represents another milestone for HP’s high-performance inkjet systems, allowing us to provide small businesses with new colour printing choices that are faster and 25% cheaper than low-end laser printers.” HP’s new Officejet Pro printers include the L7000 all-in-one, which HP claims can print professional documents at laser quality speeds of up to 12 pages per minute (ppm) black and 10ppm colour. The firm also believes this $313 release results in cost per page savings of up to 25% over comparable laser machines. HP’s Officejet Pro K5400 printer series meanwhile delivers laser-like quick print speeds, similar quoted cost per page savings and costs from $190. HP’s new Vivera ink range meanwhile has been optimised for plain paper office printing and designed to work best with HP’s Everyday Papers with ColorLok technology, specified exactly for office use. Interested readers can check out HP’s related webpage over at www.hp.com/go/pageyield. For a limited time period, the HP Officejet Pro L7000 all-in-one printer series and the HP Officejet Pro K5400 printer series come with a free-of-charge warranties of three years (instead of the usual one).

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