Avaya helps smaller businesses with IP telephony

Avaya has announced a new all-in-one IP telephony platform specially designed for small and mid-size businesses (SMBs) that it claims will change the way most SMBs in the Middle East think of telephone systems.

  • E-Mail
By  Duncan MacRae Published  March 6, 2007

Avaya has announced a new all-in-one IP telephony platform specially designed for small and mid-size businesses (SMBs) that it claims will change the way most SMBs in the Middle East think of telephone systems. The business communications specialist says it will give even the smallest firm an easy andaffordable way to utilise IP-based communications in order to enhance productivity, mobility, customer service, and virtually any business process. Avaya’s ability to support all types of trunk lines (analogue, digital and SIP) and all manner of phones (analogue, digital and IP) provides companies in the Middle East with the flexibility of migrating from traditional systems to advanced IP systems at their own pace and without the need for significant investment. “The SMB sector is of considerable importance to growing Avaya’s regional business. The region’s rapidly-rising SMB sector has a strong influence on IT spending and accounts for approximately 90 per cent of the companies in the region,” said Roger El-Tawil, channel and marketing director, Avaya MENA. “We created Avaya IP Office specifically for small businesses. It has the right entry-level price, is affordable, has ‘big business’ communications capabilities, and options for companies to add more capabilities, capacities or locations as their business grows. “It enables SMBs to buy only what they need today, while easily adding users or functionality via software licenses that are also compatible with existing IP Office solutions. We believe Avaya certified resellers will now be able to pursue a broader market, as well as better serve their existing customers,” added El-Tawil. “By launching the new Avaya IP Office 500 server and IP Office 4.0 software, we have set a new competitive benchmark and demonstrated our commitment to continuing and solidifying our leadership in the Middle East’s SMB market; by providing solutions that are designed to specifically address these needs in the small and medium market segment,” he continued. AMI-Partners forecasts that the worldwide small and medium business market for advanced communications will grow by more than 30% in a cumulative annual growth rate (CAGR) through 2010. Maria Carolina Guedes Smith, senior consultant at AMI-Partners, said: “Like enterprise firms, smaller firms are looking to get the cost-reduction benefits from converged communication solutions. “Affordable price, security and mobility - in the sense of providing mobile workers with access to office features when they’re on the road or working from home - are key aspects desired in communications systems. Furthermore, small and medium firms want systems that can be customised to their unique needs in their specific market, whether they are a single-office law firm,” Smith concluded.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code